Web design trends are changing all of the time, but in 2020, we can expect to see graphic designers experiment with new techniques. Let’s take a look at 3 of our favourite website design trends below.

1. 3D models

3D visuals have always been popular, but in the past, designers have been held back by expensive price tags and out-of-reach technology. However, in 2020, we’re expecting to see more design software tools released that will make 3D models readily available. Some leading brands have already trialled 3D modelling – Adidas used it to showcase the new 100% recyclable performance running shoe in April 2019. 3D designs allow users to slowly scroll around the screen, interacting with the product more closely, so we think this will be a big hit.

1. Dark mode

Dark mode not only looks cool, but it makes design elements pop and is easy on the eyes. We’re expecting this trend to be huge in terms of UI, giving users the option of viewing a page in dark mode if that is what they prefer. Expect to see heavy backgrounds with high-contrast images, videos, graphics and visuals of any colour and shape.

1. Combining photography with graphics

A collage-like trend, placing graphics on top of real photographs can create a striking visual and is incredibly versatile. It can be used to spice up a bland product image or add personality to basic photography. However, to guarantee this works well for a business, you will need to ensure any graphics you use align with your existing branding.

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