Marketing Blog | SEO, Web Design & PPC Insights

Why Logistics Firms Need SEO-Focused Websites: A Case Study Approach

The logistics sector in the UK is more competitive than...

Website Development for Law Firms: Boosting Online Visibility and Client Confidence

Clients used to choose solicitors through referrals or a sign...

Why SEO Matters for Law Firms: Proven Strategies and a Real Case Example of Rapid Growth

Many solicitors feel their website should be delivering more enquiries...

Do Digital Ads Work in Healthcare Marketing? Insights, ROAS Gains and Real Pharmacy Results

Digital marketing in the healthcare sector has changed significantly over...

Self Storage Website Development: 7 Features Your Site Needs to Turn Visitors into Tenants

If your self-storage website looks fine but booking numbers are...

Why Visibility Is the New Battleground for Law Firms

For solicitors, referrals and word of mouth used to be...

Why Your E-Commerce Store Isn’t Converting (And How to Fix It)

You’re running ads. You’re getting traffic. But sales? They’re just...

What Are the Best SEO Strategies for Small Businesses in Leicester?

If you run a small business in Leicester, you’ve probably...

SEO vs. PPC: Which Is Better for My Business?

For any business trying to grow online, getting visibility in...

Why Isn’t My Website Ranking Higher in Search Engine Results?

Having a website is essential for any business, but it’s...

What Is The Difference Between Black Hat And White Hat Seo Practices?

In the vast digital wilderness, visibility is currency. From the...

How Do I Optimise My Website’s Meta Tags For Better Search Engine Visibility?

In the realm of digital marketing and search engine optimisation...

What Are The Most Important Metrics To Consider When Evaluating The Success Of An SEO Campaign?

Evaluating the success of your SEO campaign is like solving...

How Can I Optimise My Website For Local SEO?

In a global marketplace that boasts a cacophony of digital...

Flat Website Design vs Material Design: Which is More Popular?

The digital landscape constantly evolves, with website design at the...

Website Design vs Web Hosting: What’s the Connection?

In the digital realm, two foundational elements play crucial roles...

Why Is My Website Not Adapting To Different Screen Sizes, And How Can I Fix It?

In a digital era where the internet is accessed through...

What Is The Difference Between Website Design And Website Development?

When it comes to creating a successful website, two key...

What Are The Common Design Elements That Can Hurt My Website’s User Experience?

In the vast expanse of the digital world, websites serve...

How Can I Use Schema Markup To Improve My Website’s SEO Performance?

Schema Markup is an essential tool for improving the SEO...

What Are Some Ethical Concerns Around SEO Practices, And How Can I Avoid Unethical Tactics?

In the ever-evolving digital landscape, search engine optimisation (SEO) plays...

How Can I Make My Website Load Faster For Better User Experience?

In today's digital age, website loading speed plays a crucial...

Local SEO vs International SEO: Which One is Right for Your Business?

In the world of digital marketing, search engine optimisation (SEO)...

How to Utilise Website Design to Build Brand Awareness

In today's digital age, having a strong online presence is...

How Can I Create An eCommerce Website That Maximises Sales?

In today's digital age, having a well-designed and optimised eCommerce...

How does SEO for Mobile Devices compare to SEO for Desktop Devices?

In today's digital landscape, having a strong online presence is...

How Can I Redesign My Website Without Losing My Search Engine Rankings?

Redesigning a website can be a daunting task, especially when...

What Is Keyword Research And How Does It Impact My SEO Strategy?

In the ever-evolving world of digital marketing, keyword research has...

What Are The Best Website Design Tools And Software Available?

Website design has evolved significantly over the years, and with...

What are the Best Tools and Resources for Improving SEO Performance?

Search Engine Optimisation (SEO) is a crucial aspect of any...

Website Design vs UX Design: What’s the Difference and Why Does It Matter?

In today's digital age, the success of a website depends...

How can I Design a Website that is Scalable for Future Growth?

In today's digital landscape, designing a website that is scalable...

What Are The Most Important Elements Of Website Design For SEO?

Website design plays a crucial role in the success of...

How does SEO for E-Commerce Sites compare to SEO for Service-Based Businesses?

In today's digital landscape, businesses across various industries are leveraging...

What are the Best Ways to Build High Quality Backlinks for Better SEO Performance?

Backlinks are a crucial aspect of improving your website's SEO...

What are the Most Common SEO Mistakes That Can Hurt My Website?

Search engine optimisation (SEO) is crucial for the success of...

What Are The Differences Between Organic Search Results And Paid Search Results?

In digital marketing, two key strategies stand out: organic search...

How Long will it Take for my Website to Rank on Google?

In the world of digital marketing, one of the most...

How can I use Google Analytics to Track my Website’s SEO Performance?

Are you struggling to get the results you want from...

What are the Advantages of Working with a Local WordPress Web Design Agency?

In today's fast-paced digital age, having a strong online presence...

What Are The Best Practices For Website Accessibility, And How Can I Ensure My Website Is Accessible To Everyone?

Website accessibility is not only an ethical responsibility, but it...

How do I Create a Website that is Optimised for Search Engines?

In today’s world, creating a website is essential for businesses...

How to write website copy, 12 tips to help make the process as hassle-free as possible

Writing website copy can be a daunting task, especially if...

What skills do you need to be a web developer?

To build effective websites, web developers need to be analytical...

What Are the Signs of Good and Bad Web Design?

Are you wondering what constitutes as good or bad web...

How to Delete Bad Google Reviews? Your Step by Step Guide

Google reviews are an important part of any business’s online...

How long does it take to increase domain authority?

What is domain authority and how can it be increased...

SEO vs PPC?

You might be wondering what the difference between SEO and...

How do I improve the look and feel of my website?

The look and feel of your website can define how...

What Makes a Great Website in 2023?

As technology continues to evolve, so does the way we...

Do I need google reviews on my website?

Do I need Google Reviews on my website? Can it...

How long does a website take to make?

A website is a core tool for any business, regardless...

What are the issues in website creation and maintenance?

One of the most crucial points of contact between you...

Top 5 Best Website Designs of 2023

As we move towards a more digital world, the importance...

Brochure Vs Catalogue, what do I need?

Brochure Vs Catalogue, which one do you need? Similarly, a...

The reasons you need to have a responsive site

More and more people are using the internet through their...

Which businesses get the best SEO results?

A common question asked is “which businesses get the best...

Where do I start when planning to build a website?

Building a new website is a complex task; it requires...

What is the best card for business cards?

Physical business cards still have an impact in today's world...

What are the common SEO mistakes?

By now, every company should understand the importance of Search...

What’s the quickest way to build a website?

What's the quickest way to build a website? Simple 7...

Here Are The Reasons Your Website Is Bad

It can be hard to realise that a project you’ve...

How To Build a Website On a Low Budget

We’re often asked, “how to build a website on a...

How do you price a brochure design?

There are many factors to take into account when looking...

Do I Need A Holding Page?

Do you need a holding page? When it comes to...

What features do I need on my website?

You’re thinking of having a new website for your business,...

How do I SEO my website?

Learn some of the steps you must take to boost...

Do I need a website?

It should be no surprise to anyone, at this point,...

How do I create a website for my small business?

Having a website for your small business is a must...

How do I increase my domain authority?

What is Domain Authority? Domain authority is a metric created...

How Do I Fix A Bad Website Design?

Your company’s website will form part of its public face....

The Rebranding of Google My Business to Google Business Profile

You, along with many others may not be aware that at...

How Much Does a WordPress Website Cost?

Deciding you want to create your own website or update...

How much does SEO cost?

One of the main questions we get asked about at...

What Are The Steps Of Printing Brochures?

Are you looking to print brochures? If so, this article...

What does domain authority tell you?

You might see the term “domain authority” written in articles,...

Why do you need branding?

Branding is and always will be a vital part of...

How Much Do Graphic Designers Charge For a Logo Design?

A company logo is the face of your business. It...

Why is SEO important for business?

SEO consists of multiple strategies, actions, and best practices, all...

Who is the best web design company in Leicester?

Your company’s website will form part of its public face....

7 Principles Of Graphic Design

Any high-level graphic designer will know that it’s not just...

What are the Stages of Web Development?

If you own a brand or business today you need...

What is Google Analytics and how does it work?

Google Analytics is a free tool provided by Google to...

What is meant by website traffic?

You might hear the term website traffic and wonder “what...

Why Is Promotional Merchandise Important?

What is promotional merchandise? Promotional merchandise refers to merchandise that promotes...

What is SEO in simple words?

If you have a website, then you are going to...

7 top design trends to look out for in 2021

Three graphic design products which are frequently used in the business world

Great graphic design is essential for all businesses and has...

What is Domain Authority?

It’s a well-known fact that the majority of consumers will...

Types of Email Marketing

Emails, we all get them coming in thick and fast...

Why you should optimise your Google my Business for local SEO

Google my Business is a powerful tool that often gets...

What is Web Design?

Simply it’s the process of mapping, designing and compiling content...

8 Questions we will ask before Designing a Logo

When starting any logo design project, the key to success...

SEO – Why Coronavirus Means You Need to Adjust Your Strategy

In the space of a few weeks, the world has...

What is Graphic Design?

A big question that needs to be broken down into...

Why The Coronavirus Outbreak Means You Should Not Stop Marketing

With the recent outbreak of the Coronavirus that has swept...

The importance of having a responsive website for your business

The importance of having a responsive website for your business...

5 ways seo and web design go together

When designing your website, SEO should always be in the...

3 Web Design Trends For 2020

Web design trends are changing all of the time, but...

2020 Graphic Design and Digital Trends

6 Influences for 2020 on Graphic Design and Digital Marketing...

Monthly Roundup – December 2019

Welcome back to the Trident Monthly round-up! The aim of...

SEO 101: How to rank in this competitive market

10 Ways Digital Marketing Can Help Your Business Grow

By 2020, there will be 2 billion online shoppers around...

How graphic design can boost your advertising campaign

First impressions matter. We live in an extremely visual society,...

What are the Top 3 Benefits of a Rebrand?

In this fast-paced and ever-changing world, standing still is not...

Colour in Graphic Design

When it comes to choosing colours to feature in graphic...

Monthly Roundup – September 2019

Welcome back to the Trident Monthly round-up! The aim of...

Learn from Your Competitors for Your SEO

Search engine optimisation (SEO) is a constant race to stay...

Paper for printing – a refreshing change for the environment

In recent years, paper marketing material has been in the...

Monthly Roundup – August 2019

Welcome back to the Trident Monthly round-up! The aim of...

5 Valuable Tips on Getting Your Website to Deliver A Better ROI

The modern business landscape is such that it would be...

Key Elements Of Engaging Content

Do you know your target audience?

A vital part of your marketing strategy has to be...

5 compelling reasons why small businesses who are looking for growth should outsource their marketing activity

Outside ideas and innovation It’s easy to get stuck in...

Monthly Roundup – July 2019

Welcome back to the Trident Monthly round-up! The aim of...

Trident Win Big at Awards

We are very proud to announce that Kim Burrage and...

What can make or break your rebranding?

Rebranding is a great way to refresh an existing company...

Monthly Roundup – June 2019

Welcome back to the Trident Monthly round-up! The aim of...

2019 is the year of design contradictions

Welcome back to my Monthly blog! This month I took...

Monthly Roundup – May 2019

Welcome back to the Trident Monthly round-up! The aim of...

What the incoming Facebook redesign means for businesses

After a brutal 2018 that forced Facebook to admit it...

Is It Possible to Apply the Marie Kondo Method to Digital Marketing?

Marie Kondo is a Japanese organising consultant and author. Her...

Monthly Roundup – March 2019

Welcome back to the Trident Monthly round-up! The aim of...

5 ways to use Geometry in Graphic Design

Geometry in Graphic Design is a huge trend for this...

Reasons to Still Include Print in Your Marketing Strategy

With the steady proliferation of digital platforms, traditional media such...

8 reasons to have a responsive website

The use of mobile devices like smartphones and tablets has...

Top 5 things you need to know about creating a great website

Your website is often the single most important aspect of...

The Neuroscience Behind Why Mail Cuts Through

It’s long been documented that printed flyers, direct mail, brochures...

Monthly Roundup – January 2019

Welcome back to the Trident Monthly round-up! The aim of...

5 Fabulous Colour Trends For 2019

Colour, it’s everywhere, it’s an instant form of communication strong...

2018’S Best Marketing Campaigns

Welcome back to Trident’s last round-up of the year! This...

What Colour Means To A Brand

The power of colour Ultimately colour is nothing more than...

The Importance Of Being Memorable

Look around your desk. How many branded items can you...

Monthly Roundup – November 2018

Welcome back to the Trident Monthly round-up! The aim of...

Have You Ever Noticed What’s Hidden In The Logo?

Logos are everywhere They are on the clothes we wear,...

Monthly Roundup – October 2018

Welcome back to the Trident Monthly round-up! The aim of...

Monthly Roundup – September 2018

Welcome back to the Trident Monthly round-up! The aim of...

Did that catch your attention?

Many businesses don’t realise that promotional products can really help...

Monthly Roundup – August 2018

Welcome back to the Trident Monthly round-up! The aim of...

What Brands Can Learn From The Success of Love Island

Summer 2018 in the UK has been a memorable one....

Why Personalisation In Your Marketing Messages Ia Important For Your Business

It used to be that a one size fits all...

How Integrated Marketing Can Support Your Brand Growth

Firstly, integrated marketing is the term used when combining multiple...

Why SEO Is Vital For Your Business In 2018

It used to be that a one size fits all...

Combining Email And Print For Better Results

A lot of businesses use email to drive leads and...

April Fooled?

Brands love to take part in the April fool antics,...

Target Audience Profiling

Audience profiling is an essential element to your campaign preparation...

Trident Launch The “Be The #GOODEGG” Initiative

The term “Corporate Social Responsibility” is often associated with the...

A Re-Position In The Market For Special K?

After three long years, Kellogg’s have planned to re-position Special...

Why Video Ia More Important Than Ever To Reach Your Audience

When YouTube first launched, video was something that was reserved...

How To Improve Email Marketing Campaigns

Email is still a widely used tool in the marketer’s...

Where does print fit in 2018 and can it still benefit us?

It’s 28 years since the internet was invented, and during...

Seasons Greetings – My Favourite Festive Ad’s in 2017

Every year, big brands are keen to maximise their marketing...

Coca-Cola: A brand that delights at Christmas.

For me, it’s always been the case that I associate...

Digital Engagement – why should you care?

With more people globally connected online either on their desktop...

What does Audience Delight really mean?

Is it important to connect with consumers on an emotional...

Designing marketing material

The psychological effects of colours have been studied by scientists...

Delivering Memorable Experiences At The Chamber Expo

This email is ‘green’, right?

How to measure direct mail campaigns

Graphic Design Trends in 2017

So here we are already well into 2017, what will...

Google fonts for design and web

Google fonts for use in design and on the web,...

Show your customers you care this Christmas

The tradition of businesses sending personalised Christmas cards to their...

The Six Main Principles For Graphic Design

The six main design principles that apply to any piece...

Our Blogs

Covering everything from digital to print and anything in the middle, here is our opinion on what's going on in the fast moving world

Why Logistics Firms Need SEO-Focused Websites: A Case Study Approach

Website Development for Law Firms: Boosting Online Visibility and Client Confidence

Why SEO Matters for Law Firms: Proven Strategies and a Real Case Example of Rapid Growth

Do Digital Ads Work in Healthcare Marketing? Insights, ROAS Gains and Real Pharmacy Results

Self Storage Website Development: 7 Features Your Site Needs to Turn Visitors into Tenants

Why Visibility Is the New Battleground for Law Firms

Why Your E-Commerce Store Isn’t Converting (And How to Fix It)

What Are the Best SEO Strategies for Small Businesses in Leicester?

SEO vs. PPC: Which Is Better for My Business?

Why Isn’t My Website Ranking Higher in Search Engine Results?

What Is The Difference Between Black Hat And White Hat Seo Practices?

How Do I Optimise My Website’s Meta Tags For Better Search Engine Visibility?

What Are The Most Important Metrics To Consider When Evaluating The Success Of An SEO Campaign?

How Can I Optimise My Website For Local SEO?

Flat Website Design vs Material Design: Which is More Popular?

Website Design vs Web Hosting: What’s the Connection?

Why Is My Website Not Adapting To Different Screen Sizes, And How Can I Fix It?

What Is The Difference Between Website Design And Website Development?

What Are The Common Design Elements That Can Hurt My Website’s User Experience?

How Can I Use Schema Markup To Improve My Website’s SEO Performance?

What Are Some Ethical Concerns Around SEO Practices, And How Can I Avoid Unethical Tactics?

How Can I Make My Website Load Faster For Better User Experience?

Local SEO vs International SEO: Which One is Right for Your Business?

How to Utilise Website Design to Build Brand Awareness

How Can I Create An eCommerce Website That Maximises Sales?

How does SEO for Mobile Devices compare to SEO for Desktop Devices?

How Can I Redesign My Website Without Losing My Search Engine Rankings?

What Is Keyword Research And How Does It Impact My SEO Strategy?

How Can I Use Social Media To Improve My SEO Efforts?

What Are The Best Website Design Tools And Software Available?

What are the Best Tools and Resources for Improving SEO Performance?

Website Design vs UX Design: What’s the Difference and Why Does It Matter?

How can I Design a Website that is Scalable for Future Growth?

What Are The Most Important Elements Of Website Design For SEO?

How does SEO for E-Commerce Sites compare to SEO for Service-Based Businesses?

What are the Best Ways to Build High Quality Backlinks for Better SEO Performance?

What are the Most Common SEO Mistakes That Can Hurt My Website?

What Are The Differences Between Organic Search Results And Paid Search Results?

How Long will it Take for my Website to Rank on Google?

How can I use Google Analytics to Track my Website’s SEO Performance?

What are the Advantages of Working with a Local WordPress Web Design Agency?

What Are The Best Practices For Website Accessibility, And How Can I Ensure My Website Is Accessible To Everyone?

How do I Create a Website that is Optimised for Search Engines?

How to write website copy, 12 tips to help make the process as hassle-free as possible

What skills do you need to be a web developer?

What Are the Signs of Good and Bad Web Design?

How to Delete Bad Google Reviews? Your Step by Step Guide

How long does it take to increase domain authority?

SEO vs PPC?

How do I improve the look and feel of my website?

What Makes a Great Website in 2023?

Do I need google reviews on my website?

How long does a website take to make?

What are the issues in website creation and maintenance?

Top 5 Best Website Designs of 2023

Brochure Vs Catalogue, what do I need?

The reasons you need to have a responsive site

Which businesses get the best SEO results?

Where do I start when planning to build a website?

What is the best card for business cards?

What are the common SEO mistakes?

Are social pages more important than having a website?

What’s the quickest way to build a website?

Here Are The Reasons Your Website Is Bad

How To Build a Website On a Low Budget

How do you price a brochure design?

Do I Need A Holding Page?

What features do I need on my website?

How do I SEO my website?

Do I need a website?

How do I create a website for my small business?

How do I increase my domain authority?

How Do I Fix A Bad Website Design?

The Rebranding of Google My Business to Google Business Profile

How Much Does a WordPress Website Cost?

How much does SEO cost?

What Are The Steps Of Printing Brochures?

What does domain authority tell you?