June 2017 - Trident

So here we are already well into 2017, what will be happening in the graphic design world this year?

What new trends will be taking us by storm?

Take a sneak peek at the design trends to watch out for…

1. Bold typography

Daring mixed font combinations and strong typography will aim to keep the ever-shortening attention span of readers. In your face fonts, will grab the reader’s attention amongst the content overload.

2. Brighter colours

There will be a move away from muted and neutral colours like whites and Greys to bolder and brighter colours. These can be used as accents to give branding a fresh new look.

3. Authentic photos

The content overload that we all experience has created a need for authentic images to represent your brand, not generic library photos which are overused. Readers see the same images there is no originality. Stop using the library and create original images.

4. Handy gifs

GIFs are great to use when text just won’t express emotions. They can be embedded just about anywhere, they are versatile and fun. They do not need to be works of art but will definitely draw attention.

5. Hand-drawn graphics and icons

Alongside using original photography the use of illustrations will add fun back into design. They will make the design stand out from the crowd and be recognisable.

6. Duotones

Very simply the combining of two colours on an image, usually bright and contrasting. They take skill to create but the bold use of colour brings originality.

So the 2017 rebellion has begun designers are moving away from the clean and white into intense and innovative. Exciting times are ahead this year!

Written By Kim Burrage
Managing Director at Trident

Google fonts for use in design and on the web, has the objective of ‘making the web more beautiful, fast and open through great typography.

It is a platform of completely open source fonts, available for design, web and technology to make the integration of typography into design projects, online and offline, seamlessly.

The catalogue is vetted by Google meaning quality and variety is, as you would expect. The data that Google has shows the popularity of each font, which fonts are often used with other fonts. It’s fully searchable by the type and style of font that you might need for your project. The best thing about this is that it means it’s possible to get consistency of brand across web and print. This had often been harder or more expensive to do with some of the more ‘traditional’ fonts.

Check out Google Fonts for more information and to see the range.