August 2019 - Trident

Learn from Your Competitors for Your SEO

Posted on August 23, 2019 by Adam Burrage

Search engine optimisation (SEO) is a constant race to stay one step ahead of your competitors. Learn from your competitors’ mistakes when they drop in the search results, or react immediately if they suddenly improve their rankings.

SEO has a wide range of components such as on-page optimisation, link building, content marketing, social media activities, and more. Analysing your competitors’ activities and SEO strategies in these areas can help you plan and shape your own unique vision and strategy.

Chances are your rivals have done a lot of work to get where they are, and you can cover the same ground in a short period of time just by studying their online footprint.

Here are 3 SEO hacks to learn from your competitors

Determine their keywords

There are plenty of tools available to help you check which keywords your competitors are targeting and ranking for. Use this information to target the same keywords or find gaps and opportunities that your rivals might have missed.

Explore their content strategy

If your competitor’s website is bursting with unique, focused content, take inspiration from their ideas and use it to create something even better. This doesn’t mean that you copy their work. Find out which content performs best and put your own spin on it.

Find where they get mentioned

You can uncover thousands of potential link opportunities by finding where your competitors are mentioned online. Replicate their strongest links and gain a high-level view of the strategies and tactics that they’re using with success.

Learn from your competitors’ mistakes when they drop in the search results, or react immediately if they suddenly improve their rankings.

Need a hand with your SEO?

Trident is the leading SEO agency Leicester-wide, offering all services from website design, website development and graphic design to creative campaigns. We’ve got the technical know-how and innovative thinking to create you a website that search engines and your target audience will love.

Want to find out more about working with the best creative agency Leicester-based? Get in touch with a member of our team today.

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Written By Adam Burrage
Managing Partner at Trident

Paper for printing – a refreshing change for the environment

Posted on August 16, 2019 by Adam Burrage

In recent years, paper marketing material has been in the focus for marketing managers and business owners looking to boost their green credentials. As a company, we also have a number of businesses that we work with that have real values around sustainability and paper is always a focus.

PEFC and FSC accreditations – whilst proving a chain of custody and show that the forest and production process follows the correct procedures are the gold stamp of approval for a lot of clients, some are looking for a lot more. With this in mind, we did some research into one of our main partners for paper supply and we’re really pleased to share what they do.

SCA Paper and Sustainability

The following information comes from the recent SCA sustainability report and we’ve added a few of our comments along the way. If you didn’t know, SCA is based in Sweden and one of the things they are blessed with is a lot of green space and forests, where SCA is one of the leading suppliers of forest-based products. The SCA forest, which is growing a result of the resource being managed for logging is almost the size of Belgium and absorbs a net 8% of Swedens CO2 emissions. SCA’s climate benefits amount to 8 million tonnes of CO2 per annum, which is more than the total emissions from all the truck traffic and domestic air travel in Sweden.

The land is also used for the production of energy via wind

Every year, 2.6 TWh of electricity is produced from wind power on SCA’s land, equivalent to 15% of total wind power production in Sweden. Within the next five years, production capacity on SCA’s land will triple.

Paper production does use energy, there is no getting away from it. However, energy used by SCA’s plants is almost exclusively from bioenergy. By-products are used to produce heat and electricity. SCA also produces energy for external customers – green electricity, district heating, unrefined and refined biofuels.

The forests are growing – 60% up on 1950!

Considering that SCA relies on trees for all of its products they still ensure that it’s growing year on year – by 3million cubic metres a year in terms of forest size. If we compared the size of the forest today with 1950, it’s now 60% bigger than it was then. And it’s still growing. We think this is an important point to make – producing paper pulp via managed sources is part of the solution on forests being removed in other parts of the world. It’s in the interests of businesses like SCA to make sure their business model is sustainable and paper production enables that to take place

The whole tree is used

Whilst we in the print and marketing industry might only consider what happens to the part of the tree used for pulp and paper production, it’s also important to consider that the rest of the tree is used. SCA takes care of that by making sure that the whole tree is used for either:

Timber for building and windows
Shelving
Paper and Pulp Production
Sawdust is retained and used for pellets for biofuel

We are very proud to announce that Trident has come 3rd place for Professional Service business in the National Family Business Awards at Wembley Stadium! What a great result for a small business from the Midlands to go to London and come away with this recognition! We are really pleased for the whole team, keep them coming!

Written By Adam Burrage
Managing Partner at Trident

Monthly Roundup – August 2019

Posted on August 15, 2019 by Adam Burrage

Welcome back to the Trident Monthly round-up!

The aim of these monthly posts is to keep you abreast of all the weird and wonderful news and insights to come out of the world of marketing. Every month, our team will pick our favourite campaigns, brand insights and marketing trends that you can use to enhance your marketing knowledge or even as inspiration to delight your audience.

So let’s get cracking with our top stories from August:

Another win for Trident!

Take a look at our most recent work!

Creative | Print

Steamist is an international exclusive steam room supplier, with a strong heritage in the USA. The UK region was looking for a brochure to grow the presence here and showcase their range to bathroom showrooms nationwide.

Trident were tasked to create a new look and feel for their brochure complimenting the designs from their USA partners, but with a style that would work for the luxury UK market.

5* Google Review:

“It was a pleasant experience throughout, everyone within the company was very helpful, from understanding what I wanted to quick email responses. We will definitely come back to get our website done!”

Sam Goodwin – Steamist

Paper for Printing

In recent years, paper marketing material has been in the focus for marketing managers and business owners looking to boost their green credentials. As a business, we also have a number of businesses that we work with that have real values around sustainability and paper is always a focus.

A Warm Welcome for Victoria

Victoria is the newest member of the Trident Team team. When she is not working as a marvellous Account Manager, she can be found creating pottery and playing badminton.

Victoria brings a wealth of knowledge in design, print, and all things digital. Working directly with clients on their marketing strategy and delivering multi-channel marketing campaigns is what she does best!

House of Commons: Rebrand

Its not secret the parlament have recently been under greater scrutiny from the general public in recent. This has prompted a rebrand to move the parlimentary body from primarily traditional printed publications and documents to digital platforms, wayfinding and more commercial applications.

SomeOne agency developed this easy to use design system, which staff can use to create content, from booklets to online documents, with a uniform aesthetic which will create clarity for the general public.

“We wanted to create an operating system that was instantly recognisable, from print to pixel,” Manchipp says. (SomeOne Agency London)

It’s certainly going to make an impact!

Source: Design Week

Royal Mail: New Stamp Series

The Curious Customs collection – created by London-based design studio NB – depicts comunity events and unusual traditions from cheese rolling to bog snorkelling celebrated in the UK.

The set of eight stamps portrays customs such as; ‘Obby ‘Oss from Padstow, Up Helly Aa from Lerwick, the World Gurning Championships from Egremont, Cheese Rolling from Brockworth, Halloween from Derry, The Horn Dance from Abbots Bromley, Bog Snorkelling from Llanwrtyd Wells, and Burning the Clocks from Brighton.

Whether they are hundreds of years old or only a couple of decades, Harriet Payler, a designer from NB says they are all “borne out of community spirit”.

Source: Design Week

Written By Adam Burrage
Managing Partner at Trident