June 2021 - Trident

3 Tips For Fixing A Bad Website Design

1. Focus On Fonts

Your website’s fonts matter much more than you’d expect. That’s especially true for legibility and readability. Keeping the text relatively large will make sure that it’s easy to read. You’ll need to offset this with visuals, careful though, going too large could be off-putting to readers. Having a nice balance between larger headlines and smaller paragraphs will make things easy to follow for your users. The exact font you choose will also matter, as that can affect the tone of voice for your business. It is well worth spending time finding the best one for you.

2. Address Your Graphics

Well-made graphics can be an important aspect to your website and marketing. The key here is to make sure they’re well-made, and all match! Once they are, you’ll have a certain amount of pride with them. That could lead you to plaster them across your site. You should avoid this. Overusing them will clutter your website while also causing its loading time to increase. You should concentrate your graphics on a few specific areas. These include:

Logos

Title Bars

Navigation Icons

Pictures

While there could be other graphics that you want to use, you should limit yourself to the above as much as possible.

3. Less Is More

Many entrepreneurs think they need to include a lot of information on their websites. That normally leads to a significant amount of text and multiple images and graphics being used. Though some of these assets can be helpful, you shouldn’t go overboard. Less is more for many people. White space can make the most important parts of your website stand out. That’ll drive attention to where you want it. Removing unnecessary elements will also make the website easier to navigate. It could also make your site more visually appealing, as it’ll look sleeker and more modern.

Wrapping Up

While fixing a bad website design will take some time and effort, it shouldn’t be too difficult. Concentrating on a few areas will make sure that your website works for you. Your company will benefit in multiple ways, including:

Looking more professional.

Drawing in customers.

Improve your branding.

Tell a better brand story.

To properly take advantage of these, you’ll need to put in the time and effort to do so. Many entrepreneurs will have difficulty managing this will the countless other things they’ll have to look after. Sometimes, fixing a bad website design is as simple as working with the right creative agency. Expertise and experience can be more than helpful, so why not take advantage of them? Let us help you. Contact us today for help improving your website design.

Any high-level graphic designer will know that it’s not just a case of drawing up a few creative pieces and picking the one that suits the business, the customer, or the client best.

For budding designers out there, here are 7 significant factors that should be considered when creating something special.

Emphasis

When you create a piece, you’re going to want to draw the viewer’s attention to a specific area. The company’s name, the brand logo, or other significant information tend to be the aspects that need emphasis. Typically, you’ll place the most important facet in the centre. You’ll also use strong colour combinations in order to make the important information stand out above the rest of the piece.

Balance

Balance is quite literally the practice of aligning the weight of each element you place on the page. Each element has a particular weight, and it’s up to you to strike the right ratio. These weights can come in the form of colour, size, or texture. You can have symmetrical designs or you can have asymmetrical designs. The symmetrical ones can be more satisfying on the eyes – but a little more boring. Whereas, asymmetrical ones will provide a little more visual interest and movement to your art.

Contrast

Contrasting colours have always been (and will always be) a popular aspect of graphic design. If you want your final pieces to be attractive, then you’ll have to ensure that the colours pop out at the viewers. Contrast creates space and difference between elements in your designs and stops the potential blandness from making an appearance. If the background is significantly different from other elements, then it’ll make them work together harmoniously in tandem.

Repetition

Repetition is necessary for high-quality designs. While many colours might add a little more character to an image, too many can feel a little less professional and a lot tackier. Two or three solid colours will strengthen the design. A few more colours scattered around will look like mistakes or amateurish additions.

Proportion

If all of your elements are together and looking in proportion, then you’re going to have a more attractive piece. Proportion is quite literally how each element relates to each other, so you’ll want to approach your design in sections as opposed to as a whole.

Movement

You’ll want to tell the story to the viewers in order to let them know what they’re looking at. You’ll want to get your message across. For instance:

A band is playing
It’s at this location
They’re playing at this time
Here’s how to get a ticket

Create a design that lets them go from one piece of info to the next seamlessly.

White Space

White spaces may initially be approached with a sceptical mind, but they’re necessary in terms of dealing with creating hierarchy and organization. A white space naturally makes the human brain think about importance and luxury, so it’s a powerful addition to any piece. It allows space to breathe as well as telling eyes that objects in one region are separate from objects elsewhere.

Month: June 2021

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