Month: November 2021

The Rebranding of Google My Business to Google Business Profile

Posted on by Adam Burrage

You, along with many others may not be aware that at the beginning of this month, Google announced that it is rebranding Google My Business as Google Business Profile. In fact, 42% of small local businesses were unaware of the changes and only 12% were very familiar or knew all about the changes.

What are the changes?

The name change isn’t a huge surprise as it’s been through multiple name changes over the years, but this time, there are also a few changes in how businesses will manage their listings on google. Let’s take a look.

Businesses will no longer be able to access and manage their single listings in the app.

They will now have to use a control panel that will appear when they enter their business name into the search engine. This panel will allow listing managers to do anything that was possible within the app, eg update business information, add photos.

This isn’t a new feature and listing managers have been able to control their listing like this for a while, but Google is now stating that all single listings should be managed this way. In fact, in 2022 the company plan to retire the app completely.

For those managing several locations, they will still have access to the app, but this will now be called Business Profile Manager.

Nothing else has been revealed yet but Google has announced they will invest more recourses into features for those with multiple listings, so keep an eye out. For now, there is the ability to do more things directly from Google Search such as:

  • Claim a business listing
  • Verify the listing
  • Send and receive messages to customers
  • Manage reviews and Q&A’s
  • Track data on inbound calls that came from Google Business Profile

How will this affect me?

The rebranding of course caused conversations within the SEO community, who were very divided and mainly left with a lot of unanswered questions.

Although these changes may be viewed negatively by some, it’s important to remember why having a Google My Business profile is so beneficial to your SEO, and this update will actually make it even easier for businesses to share the most important details whilst causing less disruption.

How Much Does a WordPress Website Cost?

Posted on by Adam Burrage

Deciding you want to create your own website or update your current site can be a big and exciting step for your business.

WordPress is often a platform that many businesses use. In fact, over 30% of websites on the internet are made using WordPress. This content management system is well-known for its manageable structure and varying levels of development for anyone who wants to make something all their own. While WordPress itself is a free download, and you could design something yourself, to get something professional that’s going to deliver for your business you’d normally need to pay someone to do it for you. Let’s dive into the specific prices you are looking at when buying a WordPress website.

Different Elements of the WordPress Website that Come with a Price. 

Here are some aspects you might want to include within your WordPress website that will cost you money:

WordPress Hosting Plans

There are multiple hosting plans that can range as low as £10/month and reach over £150/month, depending on your website and how hands-on you want your services to be. Different options are available when it comes to hosting plans that can reflect the size and reach of your website.

1. Shared WordPress Hosting

This can be utilized for smaller websites and allows access to a common server. This option is low in price and a standard choice. The price for this option could be as low as £10 a month or go as high as £40 a month.

2. Managed WordPress Hosting

This allows more features to support a more complex website. Pricing can range from £30 to £180+ per month. This option maintains the production of heightened website development and design.

3. eCommerce Hosting Plans

These are ideal for an online store. Woocommerce is a well-known platform that supports and facilitates shipping and product inventory. These plans can range from £25 to £200 per month.

Domain Name

This is an important factor for your website as it is what your consumer directly interacts with first! Pricing for a domain name is typically around £5/year but can vary based on the duration of time you purchase it for, the actual name, and the domain extension can all vary the price.

Website Protection and Security

An SSL Certificate helps to keep your website protected by placing “HTTP” ahead of your URL. This secures the connection between the website and the consumer’s internet. SSL Certificates can be purchased separately, but a provider may include a free certificate if you bundle your hosting plan and domain name with them.

Plugins

These add specific features to your website, like photo galleries or tool integration. These can often save significant costs compared to developing something from scratch. Some plugins are free, but others will cost you a one-off fee, or sometimes may have an annual subscription.

WordPress Design and Development Costs

Often you’re going to need help to build a site that’s really going to deliver on the needs of your business. Whilst you might be able to get by for a few months with a basic theme, you’ll eventually need to call in the experts to get something that will differentiate you from the competition and move your business forward. That’s going to cost you some money, so how much is a WordPress website going to cost?

So how much is a WordPress website going to cost to build?

This is a question that you’re often asked, and the truth is it depends. It can vary depending on the number of pages, how many design templates you require and if there is any bespoke functionality in the site that you need developing for your particular needs.

Some web design businesses at the lower end of the market might be offering a WordPress website for around £1000 which might be suitable for some businesses. Some of the largest brands in the world also use WordPress for their websites and the price for their sites may run to hundreds of thousands of pounds.

At Trident we’ll always give you an accurate quote at the start of your WordPress website project and typically or prices range between £3,000 and £20,000 depending on what your individual needs are.

Get In Touch for Advice

Starting a new website can be challenging, even somewhat scary if you are new to the world of the internet as it’s always evolving. Contacting a creative agency like Trident can be the best place to start when you are in the early steps of creating a website. Even experienced web owners can benefit from different concepts and fresh takes on ventures.

How much does SEO cost?

Posted on by Adam Burrage

One of the main questions we get asked about at Trident is “How much does SEO cost?”

There are a lot of things that can mean the cost can vary and we’ll explain more in this blog.

Over the years SEO has left people confused because they don’t understand what’s included in the service and how it works, we’ll explain more here, including what you should be looking for when commissioning SEO services for yourself.

What is SEO?

Firstly, we’ll just cover here what SEO (or Search Engine Optimisation) is. SEO in simple terms is how you optimise your site and your content so that it appears higher up the search engine rankings on sites like Google and Bing for your target keyword. This is the ranking on search engines outside of the adverts that appear on the search results page – it’s only for organic traffic.

On-site SEO

A typical SEO campaign should include technical and on-site SEO. This would include on-site changes to the technical aspect of your website to make the search engine find the information more easily. In addition, there would be further on-page changes, such as making the content more relevant for your user’s queries, which in turn would help your site rank higher for those search terms. This might include making new landing pages or writing blogs to enable users to find the information they are looking for about your business and how you can help them, or how your product makes their life better.

Off-site SEO

The other important part of SEO is off-site SEO. This is where you are doing work outside of your website to improve your ranking. This is usually done by getting more credible websites to link to your website and give you a backlink to your own site. Having more backlinks gives the search engines more trust that your site is a credible site and then in turn will make your site rank higher. The best ways to get backlinks are – building directory listings, guest blogging, and getting great content on your own site that loads of other websites want to link to and share. Having more backlinks can increase your domain authority which is a measure of the level of credibility for your domain.

How much does SEO cost? 

The cost of SEO can vary and this really depends on a number of factors. The main driver for the cost of SEO is the amount of time being spent on your campaign and what drives the amount of time required is usually one of 3 things:

  • Number of keywords or search terms you want to optimise for
  • The competitiveness of your keywords
  • If you are trying to rank locally or nationally (linked to competitiveness, but local searches can still be fiercely competitive!).

The more competitive your keywords are the more time that is needed to produce great content and gain higher quality backlinks in order for your site to rank highly.

Some agencies will charge upwards of £5000/month for blue-chip businesses. Some businesses will offer SEO for as low as £50/month – but given what we have outlined above, you have to question if they can commit the level of resource required to make your site competitive and rank for your search terms. As a guide, at Trident the cost of SEO starts at £375 per month for smaller local businesses and can range to over £1000/month for larger businesses with competitive keywords. If you’re interested in finding out how we can help you, contact us today.

To conclude, the price of SEO does vary, but often as SEO is a long-term strategy for most businesses, and the results can drive great returns it’s one worth considering for a lot of businesses. If you’ve not considered SEO and would like to have your site audited to see how you rank against your competitors, get in touch and we’ll talk you through that and any improvements you might like to make.

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