How do you price a brochure design?

Posted on May 30, 2022 by Adam Burrage

There are many factors to take into account when looking at the price of a brochure design. From the style of design to the total amount of pages (Pagination) that the brochure will consist of. Costs can vary from brochure to brochure, but generally, the points below will give you an understanding of how to best get your desired brochure within your budget

Brochure design

Will your brochure have many individual graphics or design elements needed? or will images be at the forefront of the style? An understanding of the style that you are looking for is essential before pricing up the brochure. Have you got an idea of what you are looking for, or are you happy to leave the style and design up to your Graphic Designer?

Content

The content of the brochure will have an impact on the price of the design, Will you be supplying all of the written content or will you just outline what the brochure needs to say to the reader? The latter will add additional costs as a content writer will be needed who is capable of writing in the ‘voice’ of your industry. The images used within a brochure can often be the focal point. There are many image libraries which supply quality photographs. If your requirement is very specific then you may need to look at hiring a professional photographer to get the shots you need, which can prove costly. These all need to be factored into your budget.

The brochure’s final pagination will need to be known in order to calculate the time taken to add the content into the brochure, if not known at this stage an approximate page count can be costed up and a price given for any additional pages that are required

It’s always good to know the budget that you are working to, as suggestions can be made in order to try to meet your target costs.

Finished brochure

How will your brochure be presented, will it be viewed online or will it require printing? If you require it printed, then have this quoted up at the same time as the design, as all these costs will need to be evaluated into your total budget. Printing costs can vary drastically depending on the quantity required, pagination, paper grammage and any special finishes that are required.

If the means of getting your brochure in front of your customers is via post then this is another additional cost to factor in. There are many different service levels of mailing which can be explored to try and meet your budget.

Do I Need A Holding Page?

Posted on May 17, 2022 by Adam Burrage

Do you need a holding page? When it comes to your business, there are many questions you’ll need to answer about all kinds of things, but this one about having a holding page may be new to you. Simply put, a holding page is a page that serves as a teaser for your brand, and while your website is being built, you can set up a holding page to give people an idea of what you do and what they can expect.

In many cases, a holding page can be hugely beneficial to a business, and it’s far better to have one than to have a blank page or just a few words letting visitors know you’ll be there soon. With that in mind, here are the reasons why having a holding page is so important.

You Can Raise Awareness Before You Launch

Your website’s coming soon page or holding page can help you boost brand recognition and generate excitement for the debut of your website before it goes live to the general audience. To pique the interest of your intended audience, include your logo, photographs, and a message or description in your post. Rather than seeing a blank page when someone finds your new company online, they’ll be able to glimpse what’s to come.

Having a good launch day and a lot of people excitedly anticipating the day your site goes online is possible if you develop awareness about your business, product, or personal brand in advance.

You Can Rank Better In Google

For new websites, you’ll want to improve your SEO so that as many visitors as possible can find your new website via searching. And a holding page can facilitate you in boosting your Google ranking. To increase the SEO of your coming soon page, you can include keywords, page titles, a meta description, content, and more. Even Google’s webmaster team’s leader has said that a holding page benefits users and search engines.

One of the primary reasons you should understand the distinction between a holding page and maintenance page is for SEO purposes. If your site is under development or will be shortly, you should never install a maintenance-style plugin since it will hinder Google from indexing your new site, and your rankings will suffer as a result.

You Can Grow Your Email List

Growing an email list even before your site goes live is one of the most significant advantages of displaying a holding page on your website. With email marketing, you can reach out to your target audience, advertise what you have to offer, and convert those who are interested in what you have to buy. Users who are interested in what you have to offer can sign up for updates on your website’s debut by adding a registration form to your coming soon page.

You can utilise a holding page to increase your social media following in addition to developing your email list. Your holding page should include symbols and feeds from social media networks like Facebook and Twitter. While your website is being worked on, your audience can follow you on social networks and stay up to speed with your company.

Create a holding page for your new website to put in place while you’re building the rest of it. This is a simple method to start building connections with your target audience right from the start. Because you’re constructing your own website simultaneously, you’ll still be able to keep up with your competitors.

Contact Us Today

If you need any help in developing a holding page or website, or you want to ask any questions, please don’t hesitate to get in touch with the experts at Trident today.

What features do I need on my website?

Posted on May 6, 2022December 19, 2025 by Adam Burrage

You’re thinking of having a new website for your business, but what essential features do you need in order to have a successful website that users can find and use easily – therefore improving your performance rate?

It does not matter whether you decide on a basic or a complex website, there are essential attributes that are strongly recommended in order to help the growth of your business.

Trident’s top 6 important website features:

1.Easy Navigation

People generally prefer a website that can be easily navigated with a clear menu structure – nobody wants to click 1000 times before they reach their required destination, most users will return to their search and choose the next result in the list. A website that is easy to navigate provides the user with a fast and efficient means to get the information they need. A great homepage design laced with user experience and easy navigation can give you a beautiful website that is also easy to use!

2.Call to Actions:

Getting people to use your website is great but getting those users to convert into purchases and leads is what the aim is! In order to do that, you need to make it clear what you want them to do when they land on your site; whether it’s call, email, purchase, submitting a contact form, or even subscribing to a newsletter. Tell them through eye-catching call to actions.

3.Mobile Friendly or Responsive Design:

Many people rely on their phones and tablets to access the internet, so if you want to design a website for your business, you must make sure that it will display well on smaller screens. Ensuring this happens means you are providing the best customer service to your mobile and desktop visitors. It can also give you better ranking results.

4.Social media

Links to social media accounts are important for people browsing your website. Social media may be a more convenient way, if you are a smaller business, to appeal to your audience than other website features. Content on your company’s social media page should be as current and useful as your main website.

5.Contact Information Everywhere

This seems obvious, but a lot of companies forget this. Include your phone number for sales enquiries, ideally at the top of each page. Also Include a clickable “email us!” CTA (call to action) that either opens an email client or links to your contact form. If you want to use forms, ensure they are simple as you don’t want to make visitors work to get in touch with you.

6.Content is king!

Make sure your content is correct and relevant to your company! Accurate, content tailored to your specific audience establishes you as a brand authority. Statistically more website users will leave a site because of irrelevant content than because of intrusive elements such as advertisements or bad design.

If you need any help with your website design, contact us here at Trident, we can help you every step of the way.