Month: August 2022

The reasons you need to have a responsive site

Posted on by Riturmi

More and more people are using the internet through their handheld devices, but many sites still aren’t optimized for different screen ratios. The best way to address this need is with a responsive site. Responsive design is the simplest and most effective way to create a mobile-friendly website that will work properly on all devices.

What is Responsive Web Design?

Responsive Web Design is a method of developing a website in such a way that the website provides a customized and seamless viewing experience across a wide range of devices, from mobile phones to desktop computers. The sites are designed to increase ease of reading and navigation with a minimum of scrolling, resizing, and panning.

Benefits of Responsive Website Design

Improved SEO Results

The advantages of responsive web design are that it improves the search engine rank. As of April 2015, Google takes into consideration the responsiveness of your website as one of the signals that determine the rank of your website on the search engine results page.

Improved User Experience

A responsive website leads to a better user experience. If your website scales and responds to the change in screen size, then the visitors won’t have problems accessing menus, links, buttons or filling out forms. As a result, their user experience will be better and they’ll spend more time on your site.

Better Website Performance

Responsive websites reduce the loading time for your pages. This not only improves your SEO results but also provides a better user experience. Responsive websites save time, and money, and save the development effort of creating another website or app for smaller devices.

Lower Website Maintenance Costs

Responsive design reduces the costs associated with maintaining your website. This is due to the fact that it takes much more time to run multiple versions of your website than it does to run a single version.

Lower Bounce Rates

Mobile versions of websites can suffer from a high bounce rate if the content they provide is too stripped down, or too different from the content offered on the desktop version. Visitors will be more inclined to click through and read other pages on your site and explore everything you’ve got to offer.

Social Media Increases Mobile Visitors

Over 55% of social media consumption now happens on mobile devices, so sharing links from social media sites like, Facebook, YouTube, Twitter, or Instagram to your website will mean even more traffic and viewing of your website from mobile devices.

Which businesses get the best SEO results?

Posted on by Adam Burrage

A common question asked is “which businesses get the best results from SEO?” Whilst there can be variations in terms of competition between sectors, the simple answer is the ones that put the most effort into SEO. It’s very rare to create a website and rank quickly for your main keywords unless you’re super niche or have created a specialism that no one else is doing, which is fairly unlikely. 

In this blog, we’re going to look at the reasons why businesses get good SEO results and what that can mean for your business.

What can vary SEO results?

If you’re a start up in an already competitive field like insurance or finance, where there are already well trusted and authoritive businesses that you will be competing against. If that is your area, you might need to look on a more local scale or even on less competitive keywords to start with in order to compete with the bigger players in the market. However, if you’re a local business focussing purely on local keywords your chances of quicker success are more likely.

With that in mind, you’ll still need to work on your SEO and improve your rankings in both scenarios – nothing happens by chance.

Why SEO results are important

Search engine optimisation is working on your website and domain to improve your rankings and getting your business onto page one. The click through rate for position one on page one – 39.6%, comparared to position two 18.4%. That’s double from position one to position two, and when compared to position five this drops to 7.4%. For page two (position 11-20) this drops to under 5% – so you can see the importance of being on page one and how that can affect your traffic to your website.

If we take a simple example of 100 visitors per month for one keyword. If you’re getting a conversion rate of 2%, that’s 2 conversions per month. If you slip to page two (even with 5% click through), you’ll be getting 7.92 average visitors per month, so to get the same two conversion you’ll need over one year of visitors for the same keyword, to get the same results as position one on page one – a big drop. Depending on the value of the sale, that could be a massive impact to a business if this is compounded across multiple keywords.

How businesses can get the best SEO results.

The best ways to get great SEO results for your business are normally centered around 2 things – Content and Authority.

  • Content

Having great content, written for real people is one of the core things that helps your website rank well. This might be the best written landing page for a particular keyword that answers the query the best, or a really in depth blog that really elevates your position as the expert in your field. As part of making the content the best for the particular search term, you would also need to make sure that site is technically sound with all the on-page SEO work to enable the best opportunity for the page to rank.

  • Authority

Authority comes from other domains linking to your domain. The more quality links your site has, the more authoritative your site is seen to search engines, which helps your site rank higher. Gone are the days of getting links from anywhere, Google and search engines are too clever for that. You need high quality links to increase your domain authority, from domains that are already trusted. How can you get more links – the best ways to get the links are by getting your content onto other sites, via guest posting or creating really strong content that other sites want to link to because it helps explain their point, or give them a reference point.

Planning for the best SEO results

Creating backlinks or content with out a plan is poor practise. You need to understand your audience and what they are looking for and then tailor the content to meet their needs. Planning your content purely for search engines is not the best way to drive traffic – you’re after users visiting your site, so you need to think user-first and plan your content accordingly.

Are you looking to rank higher and get SEO results?

If you’re thinking you might need to speak to the experts, contact us and we’ll arrange a consultation to learn more about your business and your plans for driving more traffic to your website with Search Engine Optimisation.

Where do I start when planning to build a website?

Posted on by Adam Burrage

Building a new website is a complex task; it requires attractive UI design, functional backend development, content creation and much more. When planning to build a website, strategically developed steps can help you manage your budget, organise your task and build a functional website efficiently. 

Thoroughly planning a website can greatly impact its success, whether you work individually or in an organisation. In this blog, we will help you get your new website ready to launch in five easy steps. Here are the steps to guide you through the process. 

  1. Identify your website purpose and goals

Before building your website, establish the goals that it will accomplish and the purpose behind creating website. When identifying the website goals, it is important to consider your target audience and how they will use your site. 

Setting a purpose and goals can help you make an informed decision in the website building process. Ask the following questions to yourself to identify your goals and purpose effectively. 

  • What is the main function of your site?
  • Will your website be static or dynamic and publish new content daily?
  • Who is the target audience for your website?
  • What kind of information can visitors get on your website?
  • Will users purchase products on your website?

2. Create a sitemap 

Once you understand your website’s purpose and goals better, create a sitemap or content outline for your website. A sitemap provides a visual representation and overview of each webpage of your website.

A sitemap will make it easy for you to understand your website’s structure better. It will guide you throughout the planning process and provide references to build a website. 

3. Decide what features you will include

At this step, you can begin with deciding on essential components to include in your website. Consider the important features and how you will allow users to navigate your website. 

This step will help you with how you want to represent your website visually. A well-designed website has a significant influence on its success.  

4. Create content strategy

Construct a content strategy for your website with the idea of what type of features you will include. A website is nothing without its content. It plays an important part in shaping your website’s success. 

It is important to choose content which can reach your target audience effectively. Choose 2 or 3 types of content you want to publish to start your website while expanding your content strategy later. 

5. Test and launch the website 

Once your website is ready, you feel enticed to share it with the world. But before you do so, it is essential to run numerous tests to ensure your website is ready to launch. By testing your website’s performance, you can ensure you are offering the best to the world. 

Website testing can take various forms, such as checking browser compatibility, checking your webforms, running speed tests, proofing your content, checking 404 errors and optimising your website for different devices. 

If you want to learn more about website planning or how to get our services for your new website. Consult with Trident’s web design and development professionals and build your dream website with us.

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