Month: December 2022

How to Delete Bad Google Reviews? Your Step by Step Guide

Posted on by Adam Burrage

Google reviews are an important part of any business’s online presence. They can help potential customers make informed decisions about whether or not to use your services. Unfortunately, negative reviews can also have a damaging effect on your business, so find out here how to delete bad Google reviews. If you’re dealing with a bad Google review, here’s what you need to know about how to delete it. It’s worth noting that bad reviews that are from genuine customers might not be possible to delete. But if you feel you’ve been dealt a poor hand and had a fake review, here’s some steps to getting it resolved.

Understand Google’s Review Policies

The first step in dealing with a bad Google review is to understand Google’s review policies. Google has a strict policy regarding reviews, and they will not remove reviews unless they violate their terms of service. This includes reviews that contain profanity, hate speech, or personal attacks. If the review does not violate Google’s policies, then it is unlikely that Google will remove it.

Respond to the Review

The next step is to respond to the review. This is an important step, as it shows potential customers that you are willing to address customer concerns. It also gives you the opportunity to explain your side of the story and provide additional information. Make sure to be polite and professional in your response, and do not engage in any personal attacks.

Flag the Review

If the review does violate Google’s policies, then you can flag it for removal. To do this, simply click on the “Flag as inappropriate” link next to the review. This will send a request to Google to review the review and take appropriate action. Google does not always take action so it can be worth flagging it from multiple email accounts to try and get this actioned. At Trident we did have a fake review from someone in a country we’d never worked in and continual flagging did eventually get the review removed.

Contact Google

If the review does not violate Google’s policies, or if you have already flagged the review and it has not been removed, then you can contact Google directly. You can do this by visiting the Google My Business support page and submitting a request. Make sure to provide as much detail as possible about the review and why you believe it should be removed.

Hire a Reputation Management Company

If you’ve tried all of the above steps and the review is still not removed, then you may want to consider hiring a reputation management company. These companies specialise in dealing with negative reviews and can help you remove them from Google. They can also help you manage your online reputation and protect your business from future negative reviews.

Get more positive reviews

If the review is a genuine one (sometimes things can go the wrong way), the best way to counter a bad review is to get more positive reviews, as these will drive up the average review and make the poor review less significant. Of course, you won’t have a whole 5* rating, but getting a solid 4.9 is still worth having compared to a poor 2* rating!

Dealing with bad Google reviews can be a difficult and time-consuming process. However, it is important to take the necessary steps to ensure that your business’s online reputation is protected. By understanding Google’s review policies, responding to the review, flagging it for removal, and contacting Google directly, you can take the necessary steps to remove bad reviews from your business’s Google profile. 

If you need us to help you further with how to delete bad Google reviews. Or need help with your SEO? Or are you looking for help with ranking higher on Google?
Contact Trident today and we will guide you through the process.

How long does it take to increase domain authority?

Posted on by Mark Brocklehurst

What is domain authority and how can it be increased over time?

Domain authority, or DA, is a metric used in search engine optimisation (SEO) to measure the strength of a website’s domain. It ranges on a scale from one to 100, with higher numbers indicating a greater ability to rank well on search engine results pages. DA can have a significant impact on a business’s online presence, as it can determine how easily potential customers are able to find them through search engines. Fortunately, there are steps that can be taken to increase domain authority over time, such as regularly publishing high-quality content, earning links from reputable websites, and improving technical aspects of the website such as page loading speed and mobile-friendliness. While DA takes time and effort to improve, the increased visibility and potential customer reach can make it well worth the effort for any business looking to improve its online presence.

How long does it typically take to see an increase in domain authority after making changes to a website or blog content strategy?

SEO, or search engine optimisation, involves making changes to a website or blog in order to improve its ranking in search engine results. One metric used to measure SEO success is Domain Authority, which is based on factors such as backlinks and website age. While SEO efforts can have immediate impacts, such as improving page load speed or creating more user-friendly navigation, it can take time to see a noticeable increase in DA. Generally speaking, it can take several months for significant changes to appear. However, the timeframe will vary depending on various factors such as the starting DA and the intensity of SEO efforts. By consistently implementing strategies such as acquiring high-quality backlinks and producing valuable content, it is possible to see ongoing improvements in DA over time.

Can outsourcing SEO help speed up the process of increasing domain authority?

When it comes to improving a website’s domain authority, there is no quick fix. While an SEO company can certainly offer valuable insights and assistance in perfecting technical elements and building quality backlinks, ultimately it takes time for these efforts to have an impact on the site’s ranking. That being said, working with outside experts can certainly help expedite the process by providing targeted strategies and guidance. Ultimately, building up domain authority requires consistent effort and attention to detail, and partnering with an experienced team can help ensure that all efforts are directed towards achieving this goal. In the end, whether or not to enlist outside help is a decision that should be based on individual circumstances and goals. But in any case, it’s important to remember that optimising for higher domain authority is a long-term investment that will pay off in the form of increased visibility and potential customers.

Are there any risks associated with increasing domain authority?

As SEO agencies work to increase a website’s DA, it is important to consider any potential risks associated with this process. One potential risk is the use of questionable link-building tactics, such as purchasing links or participating in link schemes that violate search engine guidelines. These practices may result in penalties from search engines, causing a sudden drop in rankings and traffic. Another risk is the use of manipulative content techniques, such as keyword stuffing or deceptive redirects, which may also result in penalties from search engines. It is important for SEO agencies to consider these potential risks and adhere to ethical SEO practices in order to avoid negative consequences for their client’s websites.

How can you tell if your efforts to increase domain authority are working?

When it comes to improving your website’s online presence, one important metric to track is domain authority. This score, on a scale from 1-100, indicates the overall strength and credibility of your site in the eyes of search engines. So how can you tell if your efforts to increase this number are paying off? One indicator is an increase in organic traffic. As your domain authority improves, your site will likely appear higher on search engine results pages, leading to more clicks and potential customers finding your site. Another sign is an increase in high-quality backlinks, as other reputable websites choose to link to yours. While increasing domain authority takes time and consistent effort, tracking these indicators can help you determine if your strategy is successful.

Domain authority is an important ranking signal for your website or blog. By understanding what it is and how it works, you can take steps to improve your domain authority over time. While some changes may take months to show results, with the help of an experienced SEO company like Trident, you can speed up the process and see real results quickly. Contact us today to learn more about how we can help you improve your Domain Authority and SEO.

SEO vs PPC?

Posted on by Mark Brocklehurst

You might be wondering what the difference between SEO and PPC is? Or you might want to know which is better, SEO or PPC? Here we’re going to explain the differences and then leave you to make your mind up about which is better for you and your business.SEO, or search engine optimisation, refers to the tactics used to improve a website’s ranking on search engines like Google. This can include optimising page titles and content for targeted keywords, building quality backlinks, and improving user experience. PPC, or pay-per-click advertising, on the other hand, involves paying a fee to have your website placed at the top of search results for specific keywords.

Both SEO and PPC are important parts of a comprehensive digital marketing strategy for businesses. While SEO helps to improve organic search rankings and support long-term growth, PPC campaigns can drive immediate traffic and conversions. By utilising both SEO and PPC tactics, businesses can increase their online visibility and attract potential customers

It is important to note that SEO takes time to see results, while PPC campaigns can provide instant results. It is also crucial to constantly monitor and adjust both SEO and PPC efforts in order to stay on top of changes in search algorithms and consumer behaviour. With the right approach, SEO and PPC can greatly benefit a business’s online presence and bottom line.

How do they work and what are the benefits of SEO and PPC?

Running a small business requires staying on top of countless tasks, and managing your online presence can easily fall by the wayside. Of course, having your website show up in search engine results is essential for potential customers to find you. One way to improve your website’s visibility is through search engine optimisation (SEO), which involves techniques such as using relevant keywords and constantly updating content. Another option is pay-per-click (PPC) advertising, where businesses pay for their links to appear at the top of search results, often marked as “sponsored.” Both SEO and PPC have their benefits – while SEO can lead to more organic traffic over time, PPC allows for immediate visibility with a specific budget in mind. Ultimately, it may be worth exploring both options to determine what works best for your small business.

Which one is right for your business and how can you decide which one to choose?

Both options can bring more visitors to your website, but the best choice for your business will depend on a variety of factors. SEO can have a long-term impact on your website’s visibility, but it takes time and effort to see results. On the other hand, PPC offers faster results and allows you greater control over targeting specific keywords and demographics. It’s important to do thorough research and consider your goals before making a decision on which option is right for you. A combination of SEO and PPC may also be effective in increasing traffic to your website and driving conversions. Ultimately, the decision should be based on what will work best for your specific business needs and goals.

How much do they cost and how can you make the most of your budget?

When it comes to digital marketing budgets, the sky’s the limit. The cost primarily depends on your ad spend for PPC, but beyond that, there are also options like paying for PPC ads or investing in ongoing SEO efforts through a monthly retainer to manage the service. No matter the size of your budget, it’s important to prioritise where you want to allocate your funds and measure the ROI of each strategy. For example, you may choose to invest heavily in social media advertising with the goal of driving higher website traffic and conversions. Alternatively, you may focus on building organic search visibility through SEO tactics, ultimately leading to a larger return on investment in the long run. No matter which route you choose, make sure to continually track and adjust your digital marketing efforts to ensure you’re making the most of your budget.

If you need more help, contact us at Trident.

Whether you’re just getting started with online marketing or are a seasoned pro, it’s important to understand the difference between SEO and PPC and how each one can benefit your business. If you have questions about which option is right for you or would like help making the most of your budget, Trident is here to help. Our team of experts can work with you to create an effective digital marketing strategy that gets results. Contact us today to learn more.

How do I improve the look and feel of my website?

Posted on by Adam Burrage

The look and feel of your website can define how the user experiences your site, and ultimately, if and when they will use it again! It should also clearly convey your brand’s message, your company’s ethos, your USP. However, just having the right content is not enough, you need to allow the user to have an easy, no-hassle journey through your site – making it enjoyable, ensuring that the user will use the website again.

The “look” is defined by the following:

  • Colour themes – on trend colours, or colours that reflect your business and relate to your user. The colours used throughout the website must be of relevance to the subject matter, images or brand identity. You want your site to flow, clashing colours will only cause the viewer issues. If using colours for text, ensure they are easily read, your audience do not want to strain to read what you have to say.
  • Image style – using imagery that portrays your message, whether it’s emotional or fun, will impress a visitor making it memorable
  • Overall Design – using a coherent design throughout, with consistent design features will bring your site in line with your brand and allow the users journey to be insightful and interesting
  • Font size and style – these will set the overall tone of your site; if you want to be bold – be bold, or if you wish to be romantic use a handwritten script font. Designers use complimentary font families for harmony in any type of design. This helps break up quantities of text and makes the overall design more appealing. Type should have a hierarchy using size, bold, italic and other styles, white space around it and colour to move the user’s eye down the page.
  • Groupings of text elements are easier to absorb than one huge block of text. No one is going to read a huge block of text because it creates instant information overload which will make the user leave the page. The following types of textual elements could be grouped into two paragraphs, four paragraphs, bullet points etc to help with the design or layout, but more importantly for easy readability.
    o Headline
    o Subhead
    o Subhead 2
    o Paragraph text
    o link text
    o bullet points
  • Page load speed – nobody likes a slow loading site – the visitor will be long gone by the time your images have loaded…

The “feel” is determined by these features:

  •  Interactive components – these make your users feel engaged with your site, and in turn, your brand. For example, the drop-down buttons, zoom features for images, interactive graphics, colour-changing icons/buttons, motion designs, colour contrast typography, textures, gradients, shapes, etc – all of which add a layer to the website and its interactivity. All these can spark a conversation and get your audience more focused on the website and its message.
  • Navigation – make it easy with seamless transitions, let your content flow simply allowing it to be understood – leaving the visitor with a sense of your site’s identity, making it stand out in a crowd.
  • Great Value – create an environment that your visitors will want to stay in longer, making use of your website functions. Allowing your information to be easily accessible will get your users coming back again and again….
  • External links – having valid and trustworthy external links ensures the user that you are a reputable company and safe to use.

You will find that adhering to these suggestions, your audience will appreciate the effort you have put in to making their experience of your site easy, informative, and enjoyable. Your message will be conveyed clearly so you will get returning business!

Need help with your website? Do you need a brand new site, or a remodel?
Contact Trident today and we will guide you through the process.

What Makes a Great Website in 2023?

Posted on by Rebecca

As technology continues to evolve, so does the way we interact with websites. In 2023, the criteria for what makes a great website is shifting further into prioritising your potential users. From the user experience to the content, there are several important points that can make your website stand out from your competitors. In this blog post, we’ll explore what makes a great website in 2023. Ask yourself, how you can ensure your website is up to scratch?

User Experience.

User experience (UX) is one of the most important aspects of a website. In 2023, websites will need to be designed with the user in mind. This means creating a website that is easy to navigate, with clear and concise menus and content. When checking over your website, you are more than likely checking at work with that great business-level wifi, but is your website loading at the same speed when you are on your laptop at home? Or even on your mobile? (Check out our blog article on mobile-friendly websites here). When your business’ website is built for fast internet connections, you run the risk of alienating customers who have slow connections or older devices. If you shift your perspective, you can expect your website to be more accessible and, for your users to have an equitable digital experience.

Design.

Design is another critical element of a great website. The usual design jargon describes using clean lines, bold colours, and simple typography, but that is just industry talk for, “please don’t make your site congested”. In 2023, websites should be designed with a purpose and shorter user journeys. Prioritising your user’s true needs and designing to signpost them is much more valuable to your business.

Content.

Content has always been king when creating a great website. In 2023, websites should be made with a strong focus on quality content. This means writing content that is informative, engaging, and helpful to your users. (Sometimes having content written for you by a copywriter is best!). SEO should work alongside this, when your website is properly and consistently optimised, it makes your website easier to find on search engines by users who are looking for your company.

Security.

It seems everyone nowadays has a horror story about getting scammed online or their website being hacked. And with companies quickly adopting two-factor authentication for payments, security is absolutely essential to every website in 2023. Websites should be built with security in mind, using SSL certificates as a given and captchas on your forms to help you against unwanted spam. And most importantly, to give your website the best chance against hackers it should always be kept up to date and be regularly monitored for any potential vulnerabilities or threats. 

 

By following these points, you can ensure that your website will be efficient, easy to use, informative and safe. Trust us! Your customers will thank you for it! If you have any questions or need us to check your website, don’t hesitate to get in touch with us!

Do I need google reviews on my website?

Posted on by Rebecca

Do I need Google Reviews on my website? Can it really make a difference? Nowadays, because of the massive popularity of the search engine, having a Google business profile set up is as important a part of business as having a website. It lists:

  • Your address.
  • A pin on Google Maps.
  • Your phone number.
  • Business reviews.
  • And photos.

Google Reviews can be easily integrated into your site, where your top reviews can be displayed nearby a contact form (influencing 67.7% of purchasing decisions!) to let your potential customer know you’re worth your salt.

Google Reviews are impacted directly by your customers who review you,

It impacts your search results, so then future customers find it easier to find you. Generally, the Google Review algorithm focus’ on three pain points:

  • Quantity (how many reviews can you get?)
  • Velocity (can you consistently ask for reviews?)
  • Diversity (how many different people can review you?)

So the more customers that give you a positive review the better! It’s always a good idea to send them a Google Reviews shortcut and remember to ask!

Is this your way of getting a credibility boost?

Many consumers use Google as the first place they use to check over a business they’ve never purchased from before. Which makes your business’ Google reviews imperative to their decision. However, another key point is that the customers that bypass Google and find you on social media won’t see them unless they are displayed on your website. A surprisingly big industry secret is that you can filter your reviews to 4 star and above when displaying them on your website.

And lastly, if you can’t find the right words to ask your customers for a review, we’ll be happy to help you on your way contact us to find out more about how we can help you add Google Reviews to your website.

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