Learn some of the steps you must take to boost the SEO on your website and achieve a higher ranking.
More than 97% of interactions online still begin with a search engine. Ultimately, this means that if you want to reach an online audience then you need your website to rank in the search engine results pages (SERPs). This will require you to optimise your site using the right search engine optimisation strategies. The right steps here will mean that you do see higher levels of traffic to your website. You can also ensure that your website provides a more positive user experience, reducing issues like a high bounce rate.
How can you optimise your website? Google has more than 200 ranking signals that determine where different pieces of content appear in the SERPs. Due to this, it’s difficult to know where to begin with the optimisation process. Here are options we recommend.
Complete The Right Keyword Research
First, you need to understand which keywords people use to find your products, services or business website. You need to find the keywords that connect directly to your target audience. To do this, make sure that you think about long-tail keywords and short keywords. Short keywords have a higher search volume. As such, they are more difficult to rank for. Long-tail keywords are easier to rank for and if you are just starting out this should be your focus.
Once you have researched the right keywords, you need to add them to your site and ensure that this feels organic. You can add them in lots of different places from the title of the post to the first and last paragraph as well as organically through articles and pages.
Create High Quality Content
Bill Gates originally claimed that content is king. This is still true today. If you create high quality content for your website, Google is going to view your site as a useful resource. This means it’s more likely it will end up higher in the SERPs. High quality content needs to be engaging, useful or entertaining. It could even address problems that users are facing. A great way to create content is by basing it around questions users want answers to.
Speed Up Your Website
The speed your pages load at matters. If a page takes too long to load, users are going to click back. This is going to damage your ranking. You can use Google’s PageSpeed Insights to find out exactly how fast your site is loading across different devices. This tool will also provide information on how to fix slow loading pages.
Backlinks are another important part of the puzzle for helping your site rank. Getting quality backlinks can be accomplished by reaching out to influencers, bloggers, and other website owners that are connected to your business industry.
Do you need further assistance optimising your website? If so, get in touch with our team at Trident today. We can help you make the key improvements your website needs to achieve a higher ranking.