How Much Do Graphic Designers Charge For a Logo Design?

A company logo is the face of your business. It is often the first thing your customer will see and associate with your brand, and it will be what sticks with them once they leave. If you think about 3 of the most successful companies in the world, all of them have logos that are instantly recognised and known. There is the notorious yellow ‘M’, the apple with a bite out of it, and of course, that famous window with 4 colours. Logo design is more than just a handy tool to add to your marketing materials – it is also a tool that you can bring a face and a voice to your small business. Professional logo design is something that will bring instant recognition to your company and it will be a useful way to reach more followers. Instead of throwing together a logo yourself, hiring a professional is crucial as they have the insight and the tools to create something that represents your business in the best possible way.

So how much does a graphic designer charge for a logo?

This is a question that has a broad spectrum of answers and it is largely because there are so many different graphic designers out there of different skill levels. You could pay anything in the range of £500 to £1000 for a well-designed company logo, through to over £2000 for a full branding exercise. This might seem like a steep sum of money, however, the value it brings to your branding and business will be seen for long after this. If you are on a limited budget and you want to spend closer to £500 for a logo – you will likely be looking at something that is text-based and minimal in its design. This can still be an effective choice though and will give you a professional look without you having to spend a ton of money. Logo design is a complex thing and involves a lot of precision, time, and effort. This is the reason that a logo design can cost a lot of money. Creativity and skill go hand in hand for a graphic designer and when you choose to work with a professional for your business needs you will soon see a difference. Whether your logo includes your name in a unique font, an icon, or a complex image will determine the money you spend on it.

What’s included in the price?

When you hire a graphic designer to design your logo, it is important to note that there are a few things included in the price apart from the design itself. There are several stages involved in the creation of a logo from design and brief discussion, to research, to sketches and concepts – and all of these steps take place before the design work even begins. Once a design is completed, backups will be made and the logo will be presented to you. You can even go further and include image styles, brand guidelines as well as typography.

Get In Touch for Advice

Hiring a graphic designer for the creation of your logo is an important step in business branding and it is something you should consider this year. Contact us today for graphic design Hinckley, and we’ll make sure that your logo represents you well and portrays exactly the image that you want it to.

Blog post by Adam Burrage

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