Marie Kondo is a Japanese organising consultant and author. Her latest show on Netflix, Tidying Up With Marie Kondo, has everyone inspired and ready to clean up their lives, but can her theories be applied to your digital marketing? Let’s find out.

What is the Marie Kondo method?

If you haven’t had a chance to watch the show yet (seriously, where have you been?) the Marie Kondo method revolves around a simple question. Does this item spark joy? This basically means does this item make you happy? If it does, then it’s something that you should hold on to.

If it doesn’t make you happy, then you should get rid of it. That’s it, no holding on to things that you don’t need. It’s that simple, quick and decisive action that stops people from filling their cupboards with items they no longer require.

What does this mean for your digital marketing?

When we talk of applying the Marie Kondo method to your digital marketing, we don’t mean a literal tidy up of your campaigns. Instead, we mean a different, more decisive approach for you to help determine what’s working and what isn’t.

You might not be asking if they bring your joy. Instead, let’s ask, do they bring you success?

Yes? Great. Let’s keep them running.

No? Maybe it’s time to go back to the drawing board on this one and create something that will increase your success.

However, take this approach with a bit of caution. Taking decisive action is amazing, but changing your digital marketing strategy involves a little bit more than throwing out some old clothes.

Whatever you do, make sure you take a look at your data first and make informed decisions that will change your marketing for the better.

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Is It Possible to Apply the Marie Kondo Method to Digital Marketing?

Written By Adam Burrage
Managing Partner at Trident