Welcome back to the Trident Monthly round-up!

The aim of these monthly posts is to keep you abreast of all the weird and wonderful news and insights to come out of the world of marketing. Every month, our team will pick our favourite campaigns, brand insights and marketing trends that you can use to enhance your marketing knowledge or even as inspiration to delight your audience.

So let’s get cracking with our top stories from the last 30 days:

World Record Egg

We’ve all heard the old adage “If you don’t ask you don’t get”, and this case is a perfect example of this. An Instagram account called ‘EGG GANG’ opened on January 4, with the mission to become the most liked post on Instagram – featuring nothing more than a picture of an egg, and a caption to entice the world to become part of history and “like” the post.

The total soared past 18 million likes after clocking up nearly 10 million likes in the last 24 hours alone, overtaking the previous record-holding post from Kylie Jenner! Delighted egg fans posted their congratulations, with one follower saying: “I can’t believe this actually worked.”

Nothing is known about the ownership of the account as of yet.

Audi – Breast Cancer Awareness

In order to raise awareness to the importance of early diagnosis of breast cancer, Audi created this advert not only in support of the breast cancer awareness month but was also inspired by the new positioning of Audi supporting women to drive.

A well-executed simple concept, that encapsulates the good cause but also manages to signify the growth of women’s rights in Saudi Arabia.

Zara Rebrand with New Logo

After luxury giants like Burberry and Celine, a more accessible fashion brand like ZARA decided it’s time for a new logo. In contrast, while most of the luxury companies opt for a minimal appearance and for the sans-serif character, the Spanish retailer goes in the opposite direction proposing overlapping and sinuous letters.

Rebranding is now a habit, often used to signal a renewed artistic direction and, sometimes, an unprecedented aesthetic vision. However, not everyone seems to be a big fan of the new logo, with some designers claiming “it is one of the worst types I’ve seen in years”.

What do you think of the logo?

The “Big 3” will integrate

Until now, WhatsApp, Instagram and Messenger have been run as separate and competing products. While all three will remain stand-alone apps, at a much deeper level they will be linked so messages can travel between the different services.

Integrating the messaging parts might simplify Facebook’s work. It wouldn’t need to develop competing versions of new features, such as Stories, which all three apps have added with inconsistent results.

There are interesting and uncertain times ahead in the world of digital marketing and social media. Would a trifecta of the ‘Big 3’ social channels effectively create a monopoly in the world of social media? After this past year’s scandals in relation to Facebook and their data sharing, this move is certain to cause some uproar in the social media and privacy world.

(Source: BBC, 2019)

Rising costs for UK SME’s

Small businesses are spending 15% more on taxes, rates, levies and employment obligations compared to 2011. The increase amounts to an average surge of £60,000 in costs per year, according to the latest Impact of Government Policy Index. The index – which analyses a range of policy-linked obligations, including business rates and auto-enrolment – has found that the average VAT-registered UK small business spends over £480,000 each year on these interventions, up from £420,000 six years ago.

This is why at Trident we are passionate about ensuring that every penny spent by our clients on their marketing endeavours is money well spent and provides a clear Return on Investment, to maximise profits in these uncertain times.

We can support you with your strategic planning for marketing activity in 2019 helping with anything from Target Audience Profiling to helping identify your most effective routes to market so your budget is spent wisely to achieve your objectives.

(Source: Startup Donut, 2019)

Thanks for reading our January round-up, make sure to keep an eye out for our next one in February!

Our team is busy collecting and answering all the questions that you might have, ask your question and we’ll get back to you soon!

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Monthly Roundup – January 2019

Written By Adam Burrage
Managing Partner at Trident