A vital part of your marketing strategy has to be audience profiling. Launching a marketing campaign without an idea of who you are talking to is a shot in the dark. The information you have on your audience will ultimately affect the success of your marketing activity.

A target audience profile is simply a specific group of people most likely to respond positively to your marketing, products, and services.

Often, your target audience analysis will be based on specific factors like location, age, income, and so on.

So, why is a target audience important? The simple answer to that question is that the channels, language, and information you use to market to your audience might not be as effective with one demographic as it is with another. Finding your target audience definition will help you to create a tone of voice that really speaks to your customer.

If you know:

  1. What kind of people you’re talking to, you’ll know how to speak to them, where to find them, and what they want from your business?
  2. How those people talk, you’ll be able to adapt your keywords and SEO strategies to rank for the right words and phrases.
  3. What your customers want, you’ll be able to adapt your value proposition so that your business is relevant to a specific need or problem.
  4. How they compare and choose products, you can adjust your marketing campaigns to make your offering seems the most compelling.

A target audience profile is simply a specific group of people most likely to respond positively to your marketing, products, and services.

Creating a target audience profile is all about making sure that you are relevant to your audience. If what you offer and the products you sell match what your audience is looking for, you’ll be more likely to attract customers. Trying to appeal to everyone will not work, as this will make it hard to connect with any group of people on a deeper, more meaningful level. The more a potential client/customer connects with your brand, the more likely they are to become a loyal customer and eventually become an advocate.

If you need to know more or need help defining your audience give us a call.

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Do you know your target audience?

Written By Kim Burrage
Managing Partner at Trident

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