What features do I need on my website?

You’re thinking of having a new website for your business, but what essential features do you need in order to have a successful website that users can find and use easily – therefore improving your performance rate?

It does not matter whether you decide on a basic or a complex website, there are essential attributes that are strongly recommended in order to help the growth of your business.

Trident’s top 6 important website features:

1.Easy Navigation

People generally prefer a website that can be easily navigated with a clear menu structure – nobody wants to click 1000 times before they reach their required destination, most users will return to their search and choose the next result in the list. A website that is easy to navigate provides the user with a fast and efficient means to get the information they need. A great homepage design laced with user experience and easy navigation can give you a beautiful website that is also easy to use! 

2.Call to Actions:

Getting people to use your website is great but getting those users to convert into purchases and leads is what the aim is! In order to do that, you need to make it clear what you want them to do when they land on your site; whether it’s call, email, purchase, submitting a contact form, or even subscribing to a newsletter. Tell them through eye-catching call to actions.

3.Mobile Friendly or Responsive Design:

Many people rely on their phones and tablets to access the internet, so if you want to design a website for your business, you must make sure that it will display well on smaller screens. Ensuring this happens means you are providing the best customer service to your mobile and desktop visitors. It can also give you better ranking results.

4.Social media

Links to social media accounts are important for people browsing your website. Social media may be a more convenient way, if you are a smaller business, to appeal to your audience than other website features. Content on your company’s social media page should be as current and useful as your main website.

5.Contact Information Everywhere

This seems obvious, but a lot of companies forget this. Include your phone number for sales enquiries, ideally at the top of each page. Also Include a clickable “email us!” CTA (call to action) that either opens an email client or links to your contact form. If you want to use forms, ensure they are simple as you don’t want to make visitors work to get in touch with you.

6.Content is king! 

Make sure your content is correct and relevant to your company! Accurate, content tailored to your specific audience establishes you as a brand authority. Statistically more website users will leave a site because of irrelevant content than because of intrusive elements such as advertisements or bad design.

If you need any help with your website design, contact us here at Trident, we can help you every step of the way.

Blog post by Adam Burrage

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