It’s a well-known fact that the majority of consumers will look up a business online before they choose to invest in their products or services. This means that in order to achieve brand recognition, you need to boost your online presence. Your success could be directly linked to your position on the search engine results pages (SERPs). In order to get to the top spots, you need to improve your SEO page authority. If the search engines rank your page with high domain authority, your business will appear more legitimate and reputable in the field.

What is domain authority?

Search engine optimisation (SEO) is a digital marketing strategy based on improving your website so that it appears at the top of the search engine results. Your SEO depends on several things such as the content of your website, the domain, and the coding. User experience is also a factor, and you want to draw in customers and get them to stay. Sometimes with the best on-page content, however, you still need to rely on domain authority. 

Domain authority is a search engine ranking score. If your score is high, this means your website will be favoured by the search engines and will rank higher. The software company Moz developed this concept and the score depends on several factors. Sites with inbound links tend to have a higher score and your site needs to rank for queries and keywords. 

How can domain authority help your business?

Higher domain authority makes your business appear more legitimate. Seen as most potential customers will perform a Google search before choosing your business, it’s crucial that you appear as an authority in the field. If your website shows up at the top of the SERPs then you’ll be able to achieve this. Domain authority is crucial to brand recognition. 

SEO as a digital marketing strategy is also a way to create organic leads and interest. It’s cost-effective compared to different digital marketing techniques, and the results can be longer-lasting. It’s best to incorporate SEO into your marketing strategy overall.

Why should you work with an SEO agency?

A digital marketing agency can help you boost your SEO page authority, not to mention your branding. They will be able to help you with the more technical details while you focus on growing your business and providing an excellent service. An SEO agency can assist you in creating engaging content, auditing your link profile, and earn you high-quality links, all of which help to boost your domain authority.

An SEO agency can take care of the more complex issues regarding your marketing strategy and also provide analysis and feedback along the way. With their expertise and resources, they will be able to constantly improve your online marketing to get the best results. You need expert advice to get your website to the top of the SERPs.

If you would like more information on domain authority and what it can do for your business, get in touch today.