A common question asked is “which businesses get the best results from SEO?” Whilst there can be variations in terms of competition between sectors, the simple answer is the ones that put the most effort into SEO. It’s very rare to create a website and rank quickly for your main keywords unless you’re super niche or have created a specialism that no one else is doing, which is fairly unlikely.
In this blog, we’re going to look at the reasons why businesses get good SEO results and what that can mean for your business.
What can vary SEO results?
If you’re a start up in an already competitive field like insurance or finance, where there are already well trusted and authoritive businesses that you will be competing against. If that is your area, you might need to look on a more local scale or even on less competitive keywords to start with in order to compete with the bigger players in the market. However, if you’re a local business focussing purely on local keywords your chances of quicker success are more likely.
With that in mind, you’ll still need to work on your SEO and improve your rankings in both scenarios – nothing happens by chance.
Why SEO results are important
Search engine optimisation is working on your website and domain to improve your rankings and getting your business onto page one. The click through rate for position one on page one – 39.6%, comparared to position two 18.4%. That’s double from position one to position two, and when compared to position five this drops to 7.4%. For page two (position 11-20) this drops to under 5% – so you can see the importance of being on page one and how that can affect your traffic to your website.
If we take a simple example of 100 visitors per month for one keyword. If you’re getting a conversion rate of 2%, that’s 2 conversions per month. If you slip to page two (even with 5% click through), you’ll be getting 7.92 average visitors per month, so to get the same two conversion you’ll need over one year of visitors for the same keyword, to get the same results as position one on page one – a big drop. Depending on the value of the sale, that could be a massive impact to a business if this is compounded across multiple keywords.
How businesses can get the best SEO results.
The best ways to get great SEO results for your business are normally centered around 2 things – Content and Authority.
Having great content, written for real people is one of the core things that helps your website rank well. This might be the best written landing page for a particular keyword that answers the query the best, or a really in depth blog that really elevates your position as the expert in your field. As part of making the content the best for the particular search term, you would also need to make sure that site is technically sound with all the on-page SEO work to enable the best opportunity for the page to rank.
Authority comes from other domains linking to your domain. The more quality links your site has, the more authoritative your site is seen to search engines, which helps your site rank higher. Gone are the days of getting links from anywhere, Google and search engines are too clever for that. You need high quality links to increase your domain authority, from domains that are already trusted. How can you get more links – the best ways to get the links are by getting your content onto other sites, via guest posting or creating really strong content that other sites want to link to because it helps explain their point, or give them a reference point.
Planning for the best SEO results
Creating backlinks or content with out a plan is poor practise. You need to understand your audience and what they are looking for and then tailor the content to meet their needs. Planning your content purely for search engines is not the best way to drive traffic – you’re after users visiting your site, so you need to think user-first and plan your content accordingly.
Are you looking to rank higher and get SEO results?
If you’re thinking you might need to speak to the experts, contact us and we’ll arrange a consultation to learn more about your business and your plans for driving more traffic to your website with Search Engine Optimisation.