Orders
Google Ads ROAS
Conversion rate (ads)
Average order value
121 Pharmacy was starting from zero with a brand-new website, no paid ads, no organic presence and no CRM in place. Operating in a highly competitive sector, they were up against dominant players like Amazon and Boots without any digital strategy to stand on.
We designed and executed a full-funnel performance marketing strategy tailored to 121 Pharmacy’s goals. This included launching high-performance Google Ads campaigns, optimising their product feed on Google Merchant Centre and making key Shopify CRO improvements to lift conversion rates.
Alongside paid media, we implemented a content-led SEO plan to build long-term visibility and developed a CRM and email marketing system to capture and nurture leads. Regular blog content, health guides and automated email flows helped drive retention and engagement.
In just five months, orders surged by 228%, with paid ads achieving a 505% return on ad spend. The average order value more than doubled, and campaign conversion rates hit 6.47%. From a standing start, 1-2-1 Pharmacy now has a high-performing, scalable digital operation that consistently delivers results.
Healthcare
Google Merchant Centre, Shopify, Google Ads
SEO, PPC
121 Pharmacy was starting from zero with a brand-new website, no paid ads, no organic presence and no CRM in place. Operating in a highly competitive sector, they were up against dominant players like Amazon and Boots without any digital strategy to stand on.
No more guessing. No more underperforming. Just a clear, well-built platform that brings in clients and supports how your firm works.
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