Cafe Ventoux

Designing packaging worthy of the best sausage rolls in Leicestershire

Café Ventoux is more than just a café—it’s a destination. Nestled in Leicestershire, it brings together a love of cycling, mountain sports, and the great outdoors, all wrapped up in a chilled, welcoming atmosphere. Alongside the café experience, their freshly baked sausage rolls, cakes, and pies have developed a legendary reputation, loved by regulars and even stocked by pubs across the region.

The Challenge: With demand for their baked goods growing beyond takeaway at the café itself, Café Ventoux needed packaging that did justice to their products.

How we helped

We designed a box that was as thoughtful and distinctive as Café Ventoux itself.

  • Creative design – The box incorporated subtle nods to cycling culture, tying back to the café’s roots and passions. To keep the packaging adaptable, we used a versatile box design paired with custom stickers—perfect for sealing sausage rolls, pies, tarts, or cakes, while carrying the Café Ventoux identity.
  • Practical specifications – The boxes were produced in 500 mic one-sided brown Kraft board, printed in a single black ink for a clean, rustic look. They were die-cut to size and shape, supplied flat for easy storage and assembly.
  • Product fitment – An internal fitment was designed to hold up to four individual items, ensuring flexibility across product types.

Premium feel – The combination of natural Kraft material and bold black print gave the boxes a handcrafted yet premium appearance, perfectly aligning with the café’s artisanal food and outdoorsy vibe.

 

The brief was simple but crucial

  • Create enticing, durable boxes that could hold sausage rolls, cakes, and savoury tarts securely.
  • Ensure the design reflected the café’s unique personality and cycling-inspired identity.
  • Provide packaging versatile enough for both takeaway customers and wholesale supply to local pubs.

The challenge was to design something practical and versatile, but also memorable and on-brand.

The result

The finished packaging has become an extension of the Café Ventoux experience. Customers and pubs alike now receive baked goods in boxes that protect and showcase the products while proudly reflecting the brand’s identity.

From takeaway sausage rolls for post-ride refuelling, to cakes and pies supplied to local pubs, the packaging has elevated the way Café Ventoux’s food is presented—ensuring it looks as good as it tastes.

INDUSTRY

Hospitality

TECHNOLOGIES

Print Management

TEAM

Design

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