Lonsdale Plumbing
4.2%
Active users increased
8.3 %
Event count
146.5 %
Key events
4.7 %
New users
What the problem was
Although Lonsdale Plumbing had a strong reputation, their website was not generating enough enquiries. Online visibility was low, and the business needed more traffic and better conversion rates to keep enquiries flowing.
How we helped
We delivered a focused digital marketing programme designed to grow traffic and turn visitors into leads. Key actions included:
- Technical SEO audit to improve website health and mobile performance
- Local SEO to target service areas and boost search visibility
- Enhanced analytics tracking for calls and form submissions
- Paid campaigns to capture high-intent plumbing and heating searches
- Conversion rate optimisation to make enquiry forms and calls easier to complete
Who the client is
Lonsdale Plumbing is a trusted plumbing and heating company serving Hinckley, Leicester, Tamworth and surrounding areas. The business is well known locally for reliable service, punctuality and transparent pricing.
The Results
Within 12 months, the website achieved consistent growth. Active users rose to 5,500 and event counts reached 35,000, showing stronger engagement. Most importantly, key events such as form submissions and click-to-calls increased by 146%, creating a surge in new customer enquiries.
The results demonstrate how the right mix of SEO, paid activity and conversion improvements can transform website performance and deliver real business growth for a local service provider.
INDUSTRY
Construction
TECHNOLOGIES
SEO
TEAM
SEO
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