Premier Logistics

Premier Logistics is a UK-based logistics provider serving the food, packaging, construction, healthcare, and retail sectors.
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102.7%

increase in total sessions

110.81%

increase in organic traffic

87.41%

growth in total events

128.73%

rise in direct traffic

The Challenge: Premier Logistics' previous website failed to reflect the scale, capability, and professionalism of their business. With no strong digital presence, they struggled to attract relevant organic traffic or convert visits into leads.

Our Solution

We launched a comprehensive digital overhaul beginning in July 2021. The project included a new, modern website aligned with Premier Logistics’ brand and service quality. We developed a full SEO strategy covering technical SEO improvements, content writing tailored to key logistics sectors, and ongoing optimisation for high-intent keywords. We also delivered a cohesive digital strategy designed to support both short-term gains and long-term growth.

Deliverables

  • New custom-built website
  • In-depth technical SEO audit and fixes
  • Content strategy and regular content creation
  • On-page and off-page SEO implementation
  • Digital strategy including audience targeting and analytics

The Results

The impact has been significant. Comparing June 2025 to January 2023, total sessions more than doubled with organic traffic up by 110.81%. Direct traffic surged by nearly 129%, and engagement across the site improved with a major uptick in tracked user events.

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INDUSTRY

Logistics

A fantastic company I must say, Trident built and designed our website here at Premier Logistics. We had several meetings around the design and message we were trying to get across and I can say this is something we successfully created. I then teamed up with Trident for the SEO service they offer and we have seen instant benefits, our business now ranks very highly in the key words we wanted, we get a monthly KPI which indicates which key words are working in our favor vs others. I would definitely recommend Trident for Website and SEO support.

Macauley Christopher

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