Covering everything from digital to print and anything in the middle, here is our opinion of what’s going on in the fast-moving world of Marketing

Do I Need A Holding Page?

Do I Need A Holding Page?

When it comes to your business, there are many questions you’ll need to answer, but this one about having a holding page may be new to you

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How do I SEO my website?

How do I SEO my website?

How can you optimise your website? Learn some of the steps you must take to boost the SEO on your website and achieve a higher ranking.

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Do I need a website?

Do I need a website?

When you look for a business, you tend to look for it online. But the question is: does that apply to your business?

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What is Domain Authority?

What is Domain Authority?

It’s a well-known fact that the majority of consumers will look up a business online before they choose to invest in their products or services. This means that in order to achieve brand...

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Types of Email Marketing

Types of Email Marketing

Emails, we all get them coming in thick and fast in all shapes and sizes Let us take a look at some of the most common types which are being used.whatever your business, be entertaining not boring...

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5 ways seo and web design go together

5 ways seo and web design go together

When designing your website, SEO should always be in the front of your mind. It’s far easier to design a website that has SEO at the core of the site than go back and retrospectively do SEO on your...

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3 Web Design Trends For 2020

3 Web Design Trends For 2020

Web design trends are changing all of the time, but in 2020, we can expect to see graphic designers experiment with new techniques. Let’s take a look at 3 of our favourite website design trends...

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Monthly Roundup – December 2019

Monthly Roundup – December 2019

Welcome back to the Trident Monthly round-up! The aim of these monthly posts is to keep you abreast of all the weird and wonderful news and insights to come out of the world of marketing. Every...

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What are the Top 3 Benefits of a Rebrand?

What are the Top 3 Benefits of a Rebrand?

In this fast-paced and ever-changing world, standing still is not an option for businesses that want to be successful, they must adapt to change. Evolve or die as the saying goes. 1. Connecting with...

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Colour in Graphic Design

Colour in Graphic Design

When it comes to choosing colours to feature in graphic designs, green has always been a favourite for graphic designers. The psychological pull behind green is strong, with most people associating...

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Monthly Roundup – September 2019

Monthly Roundup – September 2019

Welcome back to the Trident Monthly round-up! The aim of these monthly posts is to keep you abreast of all the weird and wonderful news and insights to come out of the world of marketing. Every...

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Learn from Your Competitors for Your SEO

Learn from Your Competitors for Your SEO

Search engine optimisation (SEO) is a constant race to stay one step ahead of your competitors. Learn from your competitors’ mistakes when they drop in the search results, or react immediately if...

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Monthly Roundup – August 2019

Monthly Roundup – August 2019

Welcome back to the Trident Monthly round-up! The aim of these monthly posts is to keep you abreast of all the weird and wonderful news and insights to come out of the world of marketing. Every...

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Do you know your target audience?

Do you know your target audience?

A vital part of your marketing strategy has to be audience profiling. Launching a marketing campaign without an idea of who you are talking to is a shot in the dark. The information you have on your...

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Monthly Roundup – July 2019

Monthly Roundup – July 2019

Welcome back to the Trident Monthly round-up! The aim of these monthly posts is to keep you abreast of all the weird and wonderful news and insights to come out of the world of marketing. Every...

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Trident Win Big at Awards

Trident Win Big at Awards

We are very proud to announce that Kim Burrage and Adam Burrage were awarded the Directors of the Year in the Family Business category at this year’s Institute of Directors East Midlands Awards. The...

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What can make or break your rebranding?

What can make or break your rebranding?

Rebranding is a great way to refresh an existing company and connect with new audiences. If rebranding is done effectively it can help keep a company current and ahead of market trends. Your company...

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Monthly Roundup – June 2019

Monthly Roundup – June 2019

Welcome back to the Trident Monthly round-up! The aim of these monthly posts is to keep you abreast of all the weird and wonderful news and insights to come out of the world of marketing. Every...

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2019 is the year of design contradictions

2019 is the year of design contradictions

Welcome back to my Monthly blog! This month I took a look at the trend of including Geometry in graphic design. Design helps us understand our world, and trends place us in a time frame or era. The...

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Monthly Roundup – May 2019

Monthly Roundup – May 2019

Welcome back to the Trident Monthly round-up! The aim of these monthly posts is to keep you abreast of all the weird and wonderful news and insights to come out of the world of marketing. Every...

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Monthly Roundup – March 2019

Monthly Roundup – March 2019

Welcome back to the Trident Monthly round-up! The aim of these monthly posts is to keep you abreast of all the weird and wonderful news and insights to come out of the world of marketing. Every...

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5 ways to use Geometry in Graphic Design

5 ways to use Geometry in Graphic Design

Welcome back to my Monthly blog! This month I took a look at the trend of including Geometry in graphic design. Geometry is all around us. Everywhere we look we can spot squares, lines, points,...

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8 reasons to have a responsive website

8 reasons to have a responsive website

The use of mobile devices like smartphones and tablets has increased rapidly and they have overtaken the desktop as the primary method of accessing the web. With users accessing the Internet via...

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Monthly Roundup – January 2019

Monthly Roundup – January 2019

Welcome back to the Trident Monthly round-up! The aim of these monthly posts is to keep you abreast of all the weird and wonderful news and insights to come out of the world of marketing. Every...

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5 Fabulous Colour Trends For 2019

5 Fabulous Colour Trends For 2019

Colour, it’s everywhere, it’s an instant form of communication strong and emotive. In today’s fast-paced world, it’s even more important as first impressions count for so much. At a glance colour...

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2018’S Best Marketing Campaigns

2018’S Best Marketing Campaigns

Welcome back to Trident’s last round-up of the year! This time we will be rounding up the whole year of 2018. As 2018 comes to a close, we’re taking a look back at the world of marketing to remember...

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What Colour Means To A Brand

What Colour Means To A Brand

The power of colour Ultimately colour is nothing more than perceptions, and only exist in the minds of those experiencing them. They can have a powerful effect on our emotions. The physiology of...

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The Importance Of Being Memorable

The Importance Of Being Memorable

Look around your desk. How many branded items can you see? I read this whilst browsing the internet the other day. The British Merchandise Association recently commissioned a survey to find out...

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Monthly Roundup – November 2018

Monthly Roundup – November 2018

Welcome back to the Trident Monthly round-up! The aim of these monthly posts is to keep you abreast of all the weird and wonderful news and insights to come out of the world of marketing. Every...

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Monthly Roundup – October 2018

Monthly Roundup – October 2018

Welcome back to the Trident Monthly round-up! The aim of these monthly posts is to keep you abreast of all the weird and wonderful news and insights to come out of the world of marketing. Every...

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Monthly Roundup – September 2018

Monthly Roundup – September 2018

Welcome back to the Trident Monthly round-up! The aim of these monthly posts is to keep you abreast of all the weird and wonderful news and insights to come out of the world of marketing. Every...

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Did that catch your attention?

Did that catch your attention?

Many businesses don’t realise that promotional products can really help with the branding of your company and can be a great complement to your business. Promotional merchandise, branded with your...

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Monthly Roundup – August 2018

Monthly Roundup – August 2018

Welcome back to the Trident Monthly round-up! The aim of these monthly posts is to keep you abreast of all the weird and wonderful news and insights to come out of the world of marketing. Every...

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Why Personalisation In Your Marketing Messages Ia Important For Your Business

Why SEO Is Vital For Your Business In 2018

It used to be that a one size fits all approach to marketing was the ‘done thing’. One message and creative would be used for each demographic – predominantly because a lot of messaging was done on...

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Combining Email And Print For Better Results

Combining Email And Print For Better Results

A lot of businesses use email to drive leads and sales. It’s relatively cheap to reach a huge list, you can quickly monitor what is working and what’s not and change for next time and it can easily...

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April Fooled?

April Fooled?

Brands love to take part in the April fool antics, and this year it was no different. Some brands manage to achieve hilarious results which garner viral engagement, however some completely miss the...

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Target Audience Profiling

Target Audience Profiling

Audience profiling is an essential element to your campaign preparation and ultimately its success. It forms a vital part of your strategic planning which will shape your messaging and creative...

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A Re-Position In The Market For Special K?

A Re-Position In The Market For Special K?

After three long years, Kellogg’s have planned to re-position Special K in the market focusing on the health benefits of the cereal brand rather than the perceptions of a dieting snack. The heart of...

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How To Improve Email Marketing Campaigns

How To Improve Email Marketing Campaigns

Email is still a widely used tool in the marketer’s toolbox. It’s relatively low cost and if done well can be a great way to influence, persuade and get your clients to convert either by special...

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Digital Engagement – why should you care?

Digital Engagement – why should you care?

With more people globally connected online either on their desktop or through mobiles, grabbing the attention of consumers is more competitive than ever before for marketers. The digital space, of...

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What does Audience Delight really mean?

What does Audience Delight really mean?

Is it important to connect with consumers on an emotional level? Shouldn’t we always be trying to create memorable experiences for them? Of course we should. Delighting our audiences is a surefire...

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Designing marketing material

Designing marketing material

The psychological effects of colours have been studied by scientists for hundreds of years, but you only need to looks at the world around us to see and feel their impact. Every colour provokes a...

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Graphic Design Trends in 2017

Graphic Design Trends in 2017

So here we are already well into 2017, what will be happening in the graphic design world this year? What new trends will be taking us by storm? Take a sneak peek at the design trends to watch out...

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Google fonts for design and web

Google fonts for design and web

Google fonts for use in design and on the web, has the objective of ‘making the web more beautiful, fast and open through great typography. It is a platform of completely open source fonts,...

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Show your customers you care this Christmas

Show your customers you care this Christmas

The tradition of businesses sending personalised Christmas cards to their customers has fallen out of favour in recent years. Nonetheless, it isn’t time to give up on Christmas cards and messages...

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The Six Main Principles For Graphic Design

The Six Main Principles For Graphic Design

The six main design principles that apply to any piece of graphic design. The principles of graphic design suggest how a designer can best arrange the various elements of a page layout in connection...

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