Blog
Covering everything from digital to print and anything in the middle, here is our opinion of what’s going on in the fast-moving world of Marketing
The problems with rushing your website
If you’re in a rush to complete your website, here are a couple of tips that will help you ensure you haven’t missed a thing.
Here Are The Reasons Your Website Is Bad
In this post, we’re discussing five reasons your website may be bad at achieving the purpose it’s been designed for.
How To Build a Website On a Low Budget
We’re often asked this question, and in this blog, we’ll discuss how you can build a website on a lower budget.
How do you price a brochure design?
The points in this article will give you an understanding of how to best get your desired brochure within your budget.
Do I Need A Holding Page?
When it comes to your business, there are many questions you’ll need to answer, but this one about having a holding page may be new to you
What features do I need on my website?
Thinking of having a new website for your business? Read here to find out Trident’s top 5 essential features.
How do I SEO my website?
How can you optimise your website? Learn some of the steps you must take to boost the SEO on your website and achieve a higher ranking.
Do I need a website?
When you look for a business, you tend to look for it online. But the question is: does that apply to your business?
How do I create a website for my small business?
If you’re starting a new business or want to grow your existing one, this guide will help you get your website up and running.
How do I increase my domain authority?
So you want to know how to increase your domain authority? Well, there are a few ways that could help.
How Do I Fix A Bad Website Design?
Your company’s website will form part of its public face. You’ll need to make sure that it holds up and represents you well…
The Rebranding of Google My Business to Google Business Profile
You, along with many others may not be aware that at the beginning of this month, Google announced that it is rebranding…
How Much Does a WordPress Website Cost?
WordPress is often a platform that many businesses use. In fact, over 30% of websites on the internet are made using WordPress…
How much does SEO cost?
There are a lot of things that can mean the cost can vary and we’ll explain more in this blog.
What Are The Steps Of Printing Brochures?
Print brochures when planning an event like a trade show or meeting. Brochures can be used as invitations…
What does domain authority tell you?
You might see the term “domain authority” written in articles, it might have been mentioned to you about your website…
Why do you need branding?
Branding is and always will be a vital part of business, but it is more important than many may think.
How Much Do Graphic Designers Charge For a Logo Design?
A company logo is the face of your business. It is often the first thing your customer will see and associate with your brand…
Why is SEO important for business?
SEO consists of multiple strategies, actions, and best practices, all of which have the goal of improving your website…
Who is the best web design company in Leicester?
Being in the Midlands you will have a host of companies in other cities to choose from as well, but Leicester…
7 Principles Of Graphic Design
Any high-level graphic designer will know that it’s not just a case of drawing up a few creative pieces…
What are the Stages of Web Development?
If you own a brand or business today you need an elegant website to go with it, a website is the hub of your business…
What is Google Analytics and how does it work?
Google Analytics is a free tool provided by Google to help you understand the performance of your website and other web applications.
What is meant by website traffic?
You might hear the term website traffic and wonder “what is website traffic?”. It certainly isn’t vehicles driving on your website…
Digital Marketing for Small Businesses
Small businesses need digital marketing to help them grow. Digital marketing techniques are affordable and effective…
Why Is Promotional Merchandise Important?
Promotional merchandise refers to merchandise that promotes your product. Normally, this is done by including your logo on products…
What is SEO in simple words?
If you have a website, then you are going to need to think about Search Engine Optimisation (SEO). In simple terms…
7 top design trends to look out for in 2021
Graphic design, like most things, changes over time. Different trends move in and out of popularity influenced…
Three graphic design products which are frequently used in the business world
Great graphic design is essential for all businesses and has a large role to play in the modern on and offline business world.
What is Domain Authority?
It’s a well-known fact that the majority of consumers will look up a business online before they choose to invest in their products or services. This means that in order to achieve brand...
Types of Email Marketing
Emails, we all get them coming in thick and fast in all shapes and sizes Let us take a look at some of the most common types which are being used.whatever your business, be entertaining not boring...
Why you should optimise your Google my Business for local SEO
Google my Business is a powerful tool that often gets neglected. Your business is missing out on valuable traffic and enquiries if you are not spending time to optimise your listing. Here’s what you...
What is Web Design?
Simply it’s the process of mapping, designing and compiling content for use on the Internet.
8 Questions we will ask before Designing a Logo
When starting any logo design project, the key to success lies in communication with the client and understanding the client’s business…
SEO – Why Coronavirus Means You Need to Adjust Your Strategy
In the space of a few weeks, the world has moved from most businesses expecting 2020 to be a year when they can finally get on with business after the election in 2019, to Coronavirus turning...
What is Graphic Design?
There are 2 main elements Graphic and Design which combined together produce visual communications..
Why is Branding Important?
Branding is all about the impression you make. If you want to succeed that impression should do 2 things…
Targeted Marketing vs Mass Marketing
The simple explanation to define the difference between The simple explanation to define the difference between targeted…
Coronavirus – Marketing Actions You Can Take Right Now
As the situation with Coronavirus keeps progressing with every passing day, it’s important you keep a level head.
Why The Coronavirus Outbreak Means You Should Not Stop Marketing
With the recent outbreak of the Coronavirus that has swept into Europe, there is no doubt that there will be some disruption to businesses. We don’t fully know exactly how this is going to pan out,...
The importance of having a responsive website for your business
The importance of having a responsive website for your business A responsive website is a must-have for any business. It enables a website to scale to size according to whatever device it is viewed...
5 ways seo and web design go together
When designing your website, SEO should always be in the front of your mind. It’s far easier to design a website that has SEO at the core of the site than go back and retrospectively do SEO on your...
3 Web Design Trends For 2020
Web design trends are changing all of the time, but in 2020, we can expect to see graphic designers experiment with new techniques. Let’s take a look at 3 of our favourite website design trends...
2020 Graphic Design and Digital Trends
Those born during the 2010s are now known as Generation Alpha, and they are a lucrative consumer market…
Monthly Roundup – December 2019
Welcome back to the Trident Monthly round-up! The aim of these monthly posts is to keep you abreast of all the weird and wonderful news and insights to come out of the world of marketing. Every...
SEO 101: How to rank in this competitive market
10 Ways Digital Marketing Can Help Your Business Grow
By 2020, there will be 2 billion online shoppers around the world. That’s 2 billion people that trust the internet for every area of their lives. From finding a Christmas gift, sourcing a local...
How graphic design can boost your advertising campaign
First impressions matter. We live in an extremely visual society, where advertisers compete for attention in a very crowded marketplace…
What are the Top 3 Benefits of a Rebrand?
In this fast-paced and ever-changing world, standing still is not an option for businesses that want to be successful, they must adapt to change. Evolve or die as the saying goes. 1. Connecting with...
Colour in Graphic Design
When it comes to choosing colours to feature in graphic designs, green has always been a favourite for graphic designers. The psychological pull behind green is strong, with most people associating...
How to use Instagram to market your business
In the digital age, it is important to use the most popular platform to advertise your business. Social media is an excellent way to engage…
Monthly Roundup – September 2019
Welcome back to the Trident Monthly round-up! The aim of these monthly posts is to keep you abreast of all the weird and wonderful news and insights to come out of the world of marketing. Every...
Learn from Your Competitors for Your SEO
Search engine optimisation (SEO) is a constant race to stay one step ahead of your competitors. Learn from your competitors’ mistakes when they drop in the search results, or react immediately if...
Paper for printing – a refreshing change for the environment
In recent years, paper marketing material has been in the focus for marketing managers and business owners looking to boost their green credentials.
Monthly Roundup – August 2019
Welcome back to the Trident Monthly round-up! The aim of these monthly posts is to keep you abreast of all the weird and wonderful news and insights to come out of the world of marketing. Every...
5 Valuable Tips on Getting Your Website to Deliver A Better ROI
The modern business landscape is such that it would be next to impossible to run a profitable business without a website. By definition, it may just be a virtual storefront; however, a robust...
Key Elements Of Engaging Content
Responding to Different Kinds of Google Review
These days reviews are incredibly important for businesses as potential customers can gauge how trustworthy their services are…
Do you know your target audience?
A vital part of your marketing strategy has to be audience profiling. Launching a marketing campaign without an idea of who you are talking to is a shot in the dark. The information you have on your...
5 compelling reasons why small businesses who are looking for growth should outsource their marketing activity
Outside ideas and innovation It’s easy to get stuck in a rut with your marketing or not do as much as you know you should. Using an agency is a great way to break out of this by giving you access to...
Monthly Roundup – July 2019
Welcome back to the Trident Monthly round-up! The aim of these monthly posts is to keep you abreast of all the weird and wonderful news and insights to come out of the world of marketing. Every...
Trident Win Big at Awards
We are very proud to announce that Kim Burrage and Adam Burrage were awarded the Directors of the Year in the Family Business category at this year’s Institute of Directors East Midlands Awards. The...
What can make or break your rebranding?
Rebranding is a great way to refresh an existing company and connect with new audiences. If rebranding is done effectively it can help keep a company current and ahead of market trends. Your company...
Monthly Roundup – June 2019
Welcome back to the Trident Monthly round-up! The aim of these monthly posts is to keep you abreast of all the weird and wonderful news and insights to come out of the world of marketing. Every...
2019 is the year of design contradictions
Welcome back to my Monthly blog! This month I took a look at the trend of including Geometry in graphic design. Design helps us understand our world, and trends place us in a time frame or era. The...
Monthly Roundup – May 2019
Welcome back to the Trident Monthly round-up! The aim of these monthly posts is to keep you abreast of all the weird and wonderful news and insights to come out of the world of marketing. Every...
What the incoming Facebook redesign means for businesses
After a brutal 2018 that forced Facebook to admit it hasn’t got the best reputation when it comes to privacy, Mark Zuckerberg has big plans for the social networking platform in 2019: Facebook is...
Is It Possible to Apply the Marie Kondo Method to Digital Marketing?
Marie Kondo is a Japanese organising consultant and author. Her latest show on Netflix, Tidying Up With Marie Kondo, has everyone inspired and ready to clean up their lives, but can her theories be...
Monthly Roundup – March 2019
Welcome back to the Trident Monthly round-up! The aim of these monthly posts is to keep you abreast of all the weird and wonderful news and insights to come out of the world of marketing. Every...
5 ways to use Geometry in Graphic Design
Welcome back to my Monthly blog! This month I took a look at the trend of including Geometry in graphic design. Geometry is all around us. Everywhere we look we can spot squares, lines, points,...
Reasons to Still Include Print in Your Marketing Strategy
With the steady proliferation of digital platforms, traditional media such as print often appears cast aside. Advertisement materials that promote businesses and events can be easily launched on the...
8 reasons to have a responsive website
The use of mobile devices like smartphones and tablets has increased rapidly and they have overtaken the desktop as the primary method of accessing the web. With users accessing the Internet via...
Top 5 things you need to know about creating a great website
Your website is often the single most important aspect of promoting your business. In an ever-evolving digital world, most businesses big or small point audiences in the direction of their website...
The Neuroscience Behind Why Mail Cuts Through
It’s long been documented that printed flyers, direct mail, brochures and banners, in the physical world, can create a longer lasting impression than digital communications. Particularly with people...
Monthly Roundup – January 2019
Welcome back to the Trident Monthly round-up! The aim of these monthly posts is to keep you abreast of all the weird and wonderful news and insights to come out of the world of marketing. Every...
5 Fabulous Colour Trends For 2019
Colour, it’s everywhere, it’s an instant form of communication strong and emotive. In today’s fast-paced world, it’s even more important as first impressions count for so much. At a glance colour...
2018’S Best Marketing Campaigns
Welcome back to Trident’s last round-up of the year! This time we will be rounding up the whole year of 2018. As 2018 comes to a close, we’re taking a look back at the world of marketing to remember...
What Colour Means To A Brand
The power of colour Ultimately colour is nothing more than perceptions, and only exist in the minds of those experiencing them. They can have a powerful effect on our emotions. The physiology of...
The Importance Of Being Memorable
Look around your desk. How many branded items can you see? I read this whilst browsing the internet the other day. The British Merchandise Association recently commissioned a survey to find out...
Monthly Roundup – November 2018
Welcome back to the Trident Monthly round-up! The aim of these monthly posts is to keep you abreast of all the weird and wonderful news and insights to come out of the world of marketing. Every...
Have You Ever Noticed What’s Hidden In The Logo?
Logos are everywhere They are on the clothes we wear, on the phones we use, and on the food we buy—we’re surrounded. Some logos are incredibly straightforward others are more complex. Many of us...
Monthly Roundup – October 2018
Welcome back to the Trident Monthly round-up! The aim of these monthly posts is to keep you abreast of all the weird and wonderful news and insights to come out of the world of marketing. Every...
Monthly Roundup – September 2018
Welcome back to the Trident Monthly round-up! The aim of these monthly posts is to keep you abreast of all the weird and wonderful news and insights to come out of the world of marketing. Every...
Did that catch your attention?
Many businesses don’t realise that promotional products can really help with the branding of your company and can be a great complement to your business. Promotional merchandise, branded with your...
Monthly Roundup – August 2018
Welcome back to the Trident Monthly round-up! The aim of these monthly posts is to keep you abreast of all the weird and wonderful news and insights to come out of the world of marketing. Every...
What Brands Can Learn From The Success of Love Island
Summer 2018 in the UK has been a memorable one. The glorious weather was accompanied by England’s best performing team at a World Cup since Italia 90, (powered by Gareth Southgate’s waistcoat and...
Marketing, Plastic & the Trash Isles
LadBible teamed up with Plastic Oceans to raise awareness amongst the younger generation about the sheer…
Why Personalisation In Your Marketing Messages Ia Important For Your Business
It used to be that a one size fits all approach to marketing was the ‘done thing’. One message and creative would be used for each demographic – predominantly because a lot of messaging was done on...
Best World Cup 2018 Marketing Campaigns
With only 7 Days left to the start of one of the biggest sporting events in the world, we round up what we believe to be the best…
How Integrated Marketing Can Support Your Brand Growth
Firstly, integrated marketing is the term used when combining multiple marketing methods to help achieve your objectives. Whether that’s driving traffic to your product/business, raising awareness...
Why SEO Is Vital For Your Business In 2018
It used to be that a one size fits all approach to marketing was the ‘done thing’. One message and creative would be used for each demographic – predominantly because a lot of messaging was done on...
Combining Email And Print For Better Results
A lot of businesses use email to drive leads and sales. It’s relatively cheap to reach a huge list, you can quickly monitor what is working and what’s not and change for next time and it can easily...
April Fooled?
Brands love to take part in the April fool antics, and this year it was no different. Some brands manage to achieve hilarious results which garner viral engagement, however some completely miss the...
Target Audience Profiling
Audience profiling is an essential element to your campaign preparation and ultimately its success. It forms a vital part of your strategic planning which will shape your messaging and creative...
Trident Launch The “Be The #GOODEGG” Initiative
The term “Corporate Social Responsibility” is often associated with the concepts of charitable giving, legal compliance and “ethical” business. We prefer to view it as a broader discipline which...
How To Generate Leads Using Social Media
You might think that Social Media is strictly reserved for sharing personal pictures or tagging your friends in the latest viral meme…
A Re-Position In The Market For Special K?
After three long years, Kellogg’s have planned to re-position Special K in the market focusing on the health benefits of the cereal brand rather than the perceptions of a dieting snack. The heart of...
Why Video Ia More Important Than Ever To Reach Your Audience
When YouTube first launched, video was something that was reserved for big brands and big budgets. Now, it’s available to almost anyone, from teenagers in their bedroom to every business across the...
How To Improve Email Marketing Campaigns
Email is still a widely used tool in the marketer’s toolbox. It’s relatively low cost and if done well can be a great way to influence, persuade and get your clients to convert either by special...
Where does print fit in 2018 and can it still benefit us?
It’s 28 years since the internet was invented, and during that time print has been touted to be coming to the end time and again.
Seasons Greetings – My Favourite Festive Ad’s in 2017
Every year, big brands are keen to maximise their marketing budget, investing huge sums of money into their Christmas advertising campaigns. It has almost become a competition to see who will make...
Coca-Cola: A brand that delights at Christmas.
For me, it’s always been the case that I associate the start of the Christmas period with the iconic advert featuring the Coca-Cola truck more than any other brand. It’s just like the song goes,...
MUSCLES. SMELLS. LASERS. COUPONS. GIFS.
Social media marketing helps to validate your brand. A company’s social media presence, when done correctly…
Digital Engagement – why should you care?
With more people globally connected online either on their desktop or through mobiles, grabbing the attention of consumers is more competitive than ever before for marketers. The digital space, of...
What does Audience Delight really mean?
Is it important to connect with consumers on an emotional level? Shouldn’t we always be trying to create memorable experiences for them? Of course we should. Delighting our audiences is a surefire...
Designing marketing material
The psychological effects of colours have been studied by scientists for hundreds of years, but you only need to looks at the world around us to see and feel their impact. Every colour provokes a...
Delivering Memorable Experiences At The Chamber Expo
Why use Social Media?
This email is ‘green’, right?
How to measure direct mail campaigns
Graphic Design Trends in 2017
So here we are already well into 2017, what will be happening in the graphic design world this year? What new trends will be taking us by storm? Take a sneak peek at the design trends to watch out...
Google fonts for design and web
Google fonts for use in design and on the web, has the objective of ‘making the web more beautiful, fast and open through great typography. It is a platform of completely open source fonts,...
Show your customers you care this Christmas
The tradition of businesses sending personalised Christmas cards to their customers has fallen out of favour in recent years. Nonetheless, it isn’t time to give up on Christmas cards and messages...
The Six Main Principles For Graphic Design
The six main design principles that apply to any piece of graphic design. The principles of graphic design suggest how a designer can best arrange the various elements of a page layout in connection...
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