Copy that ranks with robots but sounds like humans

Design may stop you in your tracks, but it’s words that make you stop and think

Even in a time poor world, powerful prose has the ability to seduce, inspire and persuade. And more importantly, to convert.

Our copywriting services don’t just help to build stronger brands, they help to sell products:

Using hard-working words that tell stories like people but that are optimised for your channels.

Whether we’re writing editorial copy for print brochures or delivering ad copy for digital campaigns, we combine creative thinking with content strategy to deliver copy that sound uniquely like you – only on a really good (and persuasive) day.


Your brand’s tone of voice is what differentiates you from your competitors

The personality behind all your written communication; a distinct and consistent tone of voice cuts through the noise of a crowded market – helping to build familiarity, authority and trust. Talk to us about creating your tone of voice guidelines and house style guide.

The Trident tone of voice process

We help businesses to find their voice, crafting a written style and tone of voice that compels as much as it converts.


Building your strategy

We work with you to understand your ideal customer and then create an SEO strategy to target them through organic search. This involves understanding what phrases your customers use, how to structure and optimise your website, reverse engineering competitor performance, discovering top backlink opportunities, and more. Like all forms of marketing, SEO strategies need to be updated so we review and update every three months.


Implementing your strategy

Once we’ve created your initial SEO strategy, we start to implement it. This requires a frequent ‘gap analysis’ of your current SEO versus your ideal SEO. We review all areas relevant to SEO performance and take the required actions. This consists of (but is not limited to) onsite changes, technical changes, Google My Business changes, copy improvements, blog creation, backlink outreach and creation, competitor reviews, and more.


Tracking and adjusting

Once we’ve implemented your SEO strategy, we keep a close eye on any performance impacts. Not only does this show us what’s working and what’s not, but it enables us to amend the ongoing strategy. We have a strong focus on using reporting to create actionable insights as opposed to reporting for ‘reporting sake’. We’ll provide you with monthly reporting updates and will involve you in any strategy changes that arise.

copywriting office

A way with words

Our Trident copywriting services include website rewrites, SEO copywriting, ad copy, blog writing, CRM copy, retail and signage, brochure writing, copy for print publications such as flyers, posters and more.

  • Our guarantee to you
  • EWe always listen to you to understand your goals and articulate in terms you understand.
  • EYour customers will love your website and graphic designs we create for you.
  • EWith SEO services, your website will rank on page one or two, within three months.
  • EWe have simplified buying options, so you understand what you are buying.

Working across the UK


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What our customers say about us

How much does SEO cost?

How much does SEO cost?

One of the main questions we get asked about at Trident is “How much does SEO cost?” There are a lot of things that can mean the cost can vary and we’ll explain more in this blog. Over the years SEO...

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Lets talk!

Book a consultation to find out how we can help your business with our Managing Director, Adam.

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“Choosing Trident for our website design has been such a great decision. Adam explained everything to me and really understood what I was looking for. Rebecca captured the look and feel in the design perfectly and the rest of the team also worked hard behind the scenes to ensure we are happy. I wouldn’t hesitate in recommending them for not only the design but also the ongoing service.”

Our copy writing guarantee

Your customers will love your website and graphic designs we create for you.