Brand
Development

Telling the story that turns businesses into brands

If there was ever a word bandied around the marketing world, it’s ‘brand’

The visual and value-led part of your business that helps to build emotional connections with customers and advantage over competitors, we help to de-mystify the jargon and simplify the brand development process.

Brand development is about aligning your creative and marketing assets with your business strategy

A strong brand vision and visual identity can help to unite your leaders, engage your employees and influence your audience. We focus on function as well as form, ensuring that your brand look and feel also works hard for your business.

Brand development never stops

Your brand is a living thing: an ongoing process that needs to evolve as your business and the world around it changes. Talk to us about how our in-house creative services can permanently support your business.

The Trident brand development process

Our branding and design team collaborate with you to create a set of brand guidelines that will inspire your brand identity and help to inform your business. 

STEP 1

We work with you to understand your audience, your values and what makes your organisation unique.

STEP 2

We then create customer profiles for your different customer types based on their needs, wants and fears.

STEP 3

Our design team create initial design concepts and present them to you to confirm the creative direction.

STEP 4

Following your feedback, we refine the concepts to ensure that you are happy with your visual identity.

STEP 5

We write your brand messaging and finalise your brand assets, such as image style, colours and tone of voice.

STEP 6

Finally, we pull everything together to create your brand guidelines and customer profiles document.

Brand development office

Mindful Mortgages case study?

“Choosing Trident for our website design has been such a great decision. Adam explained everything to me and really understood what I was looking for. Rebecca captured the look and feel in the design perfectly and the rest of the team also worked hard behind the scenes to ensure we are happy. I wouldn’t hesitate in recommending them for not only the design but also the ongoing service.”

  • Our guarantee to you
  • EWe always listen to you to understand your goals and articulate in terms you understand.
  • EYour customers will love your website and graphic designs we create for you.
  • EWith SEO services, your website will rank on page one or two, within three months.
  • EWe have simplified buying options, so you understand what you are buying.

Beauty as well as brains

Brand development is all about personality and purpose. Talk to us about how building your brand can help to benefit your business.

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What our customers say about us

Lets talk!

Book a consultation to find out how we can help your business with our Managing Director, Adam.

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“Choosing Trident for our website design has been such a great decision. Adam explained everything to me and really understood what I was looking for. Rebecca captured the look and feel in the design perfectly and the rest of the team also worked hard behind the scenes to ensure we are happy. I wouldn’t hesitate in recommending them for not only the design but also the ongoing service.”

A group of workers looking at the latest Brand Development for Trident

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