Welcome back to the Trident Monthly round-up!

The aim of these monthly posts is to keep you abreast of all the weird and wonderful news and insights to come out of the world of marketing. Every month, our team will pick our favourite campaigns, brand insights and marketing trends that you can use to enhance your marketing knowledge or even as inspiration to delight your audience.

So let’s get cracking with our top stories from September:

Branding, Digital, Print for JML

They got in touch with Trident to help structure this new brand under the umbrella company with the sub-brands of JML Electrical, JML Plumbing, JML Ventilation, JML Air Conditioning and refrigeration. With the new branding complete, we moved on to produce a new website.

Check out the JML case study here

Learn how to Improve your SEO

Search engine optimisation (SEO) is a constant race to stay one step ahead of your competitors. Learn from your competitors’ mistakes when they drop in the search results, or react immediately if they suddenly improve their rankings.

SEO has a wide range of components such as on-page optimisation, link building, content marketing, social media activities, and more. Analysing your competitors’ activities and SEO strategies in these areas can help you plan and shape your own unique vision and strategy.

Chances are your rivals have done a lot of work to get where they are, and you can cover the same ground in a short period of time just by studying their online footprint.

Click here to learn about the 3 SEO hacks to learn from your competitors.

By Innovation Only

Everyone in the office is talking about a beautiful new colourful version of the iconic Apple logo used on their shiny new iPhone 11 launch invitation, (alongside a witty one-liner reading “by innovation only”). There have been rumours that Apple might bring back its rainbow logo, so is this a tease of an imminent redesign? (We can’t help but hope so!)

Source: Creative Blog

New work with Independent Freight!

They approached Trident to raise awareness of the business, increase leads and conversations with new clients and prospects.

From surveying their clients we identified that we needed to increase communication around freight and global customs issues and to work on their site to increase traffic via Search Engine Optimisation.

“We have worked with Trident for a number of years and have always received very good and valuable service – I can highly recommend them for any business looking for marketing advice and support”

David Hooper, Director – Independent Freight

Click here to view the case study

A win for Trident at Business Awards!

We are very proud to announce that Trident won The Family Business Award at The Niche Magazine Business Awards Leicester. This award is open to businesses that are owned and run by a family who are still instrumental in the daily operations of the business.

Those who don’t Jump will never Fly

Managing Director Kim Burrage, had the most adventurous lunch break and went skydiving!

Ed Sheeran X Heinz Tomato Ketchup

Ed Sheeran, redhead, musician, and long-term lover of Heinz Ketchup, now has matching tattoos with Heinz. Now the two have teamed up again to raise money for Rise Against Hunger and East Anglia’s Children’s Hospices (EACH). Of the limited back of 150 bottles, 104 will be given away via an online sweepstakes while three bottles will be auctioned at Christie’s auction house. Brilliant idea and execution!

Source: The Drum