Digital Marketing
Writing website copy can be a daunting task, especially if you're not a professional writer. However, with the right approach and guidance, you can create compelling content for your new website. In...
Google reviews are an important part of any business’s online presence. They can help potential customers make informed decisions about whether or not to use your services. Unfortunately, negative...
What is domain authority and how can it be increased over time? Domain authority, or DA, is a metric used in search engine optimisation (SEO) to measure the strength of a website's domain. It ranges...
You might be wondering what the difference between SEO and PPC is? Or you might want to know which is better, SEO or PPC? Here we’re going to explain the differences…
The look and feel of your website can define how the user experiences your site, and ultimately, if and when they will use it again! It should also clearly convey your brand’s message, your...
As technology continues to evolve, so does the way we interact with websites. In 2023, the criteria for what makes a great website is shifting further into prioritising your…
Do I need Google Reviews on my website? Can it really make a difference?
In this blog, we’re going to look at the reasons why businesses get good SEO results and what that can mean for your business
In this blog, we will help you get your new website ready to launch in five easy steps.
By now, every company should understand the importance of SEO, however, too many companies still make a variety of common SEO mistakes.
A question that can often come up when speaking about your website is are your social media pages more…
If you’re in a rush to complete your website, here are a couple of tips that will help you ensure you haven’t missed a thing.
In this post, we’re discussing five reasons your website may be bad at achieving the purpose it’s been designed for.
We’re often asked this question, and in this blog, we’ll discuss how you can build a…
When it comes to your business, there are many questions you’ll need to answer, but this one about having a holding page may be new to you
Thinking of having a new website for your business? Read here to find out Trident’s top 5 essential features.
When you look for a business, you tend to look for it online. But the question is: does that apply to your business?
If you’re starting a new business or want to grow your existing one, this guide will help you get your website up and running.
You, along with many others may not be aware that at the beginning of this month, Google announced that it is rebranding…
There are a lot of things that can mean the cost can vary and we’ll explain more in this blog.
You might see the term “domain authority” written in articles, it might have been mentioned to you about your website…
Branding is and always will be a vital part of business, but it is more important than many may think.
SEO consists of multiple strategies, actions, and best practices, all of which have the goal of improving your website…
If you own a brand or business today you need an elegant website to go with it, a website is the hub of your business…
Google Analytics is a free tool provided by Google to help you understand the performance of your website and other web applications.
You might hear the term website traffic and wonder “what is website traffic?”. It certainly isn’t vehicles driving on your website…
Small businesses need digital marketing to help them grow. Digital marketing techniques are affordable and effective…
If you have a website, then you are going to need to think about Search Engine Optimisation (SEO). In simple terms…
It’s a well-known fact that the majority of consumers will look up a business online before they choose to invest in their products or services. This means that in order to achieve brand...
Emails, we all get them coming in thick and fast in all shapes and sizes Let us take a look at some of the most common types which are being used.whatever your business, be entertaining not boring...
Google my Business is a powerful tool that often gets neglected. Your business is missing out on valuable traffic and enquiries if you are not spending time to optimise your listing. Here’s what you...
In the space of a few weeks, the world has moved from most businesses expecting 2020 to be a year when they can finally get on with business after the election in 2019, to Coronavirus turning...
The simple explanation to define the difference between The simple explanation to define the difference between targeted…
As the situation with Coronavirus keeps progressing with every passing day, it’s important you keep a level head.
With the recent outbreak of the Coronavirus that has swept into Europe, there is no doubt that there will be some disruption to businesses. We don’t fully know exactly how this is going to pan out,...
Web design trends are changing all of the time, but in 2020, we can expect to see graphic designers experiment with new techniques. Let’s take a look at 3 of our favourite website design trends...
Those born during the 2010s are now known as Generation Alpha, and they are a lucrative consumer market…
Welcome back to the Trident Monthly round-up! The aim of these monthly posts is to keep you abreast of all the weird and wonderful news and insights to come out of the world of marketing. Every...
By 2020, there will be 2 billion online shoppers around the world. That’s 2 billion people that trust the internet for every area of their lives. From finding a Christmas gift, sourcing a local...
First impressions matter. We live in an extremely visual society, where advertisers compete for attention in a very crowded marketplace…
In this fast-paced and ever-changing world, standing still is not an option for businesses that want to be successful, they must adapt to change. Evolve or die as the saying goes. 1. Connecting with...
In the digital age, it is important to use the most popular platform to advertise your business. Social media is an excellent way to engage…
Welcome back to the Trident Monthly round-up! The aim of these monthly posts is to keep you abreast of all the weird and wonderful news and insights to come out of the world of marketing. Every...
Search engine optimisation (SEO) is a constant race to stay one step ahead of your competitors. Learn from your competitors’ mistakes when they drop in the search results, or react immediately if...
Welcome back to the Trident Monthly round-up! The aim of these monthly posts is to keep you abreast of all the weird and wonderful news and insights to come out of the world of marketing. Every...
The modern business landscape is such that it would be next to impossible to run a profitable business without a website. By definition, it may just be a virtual storefront; however, a robust...
These days reviews are incredibly important for businesses as potential customers can gauge how trustworthy their services are…
A vital part of your marketing strategy has to be audience profiling. Launching a marketing campaign without an idea of who you are talking to is a shot in the dark. The information you have on your...
Outside ideas and innovation It’s easy to get stuck in a rut with your marketing or not do as much as you know you should. Using an agency is a great way to break out of this by giving you access to...
Welcome back to the Trident Monthly round-up! The aim of these monthly posts is to keep you abreast of all the weird and wonderful news and insights to come out of the world of marketing. Every...
We are very proud to announce that Kim Burrage and Adam Burrage were awarded the Directors of the Year in the Family Business category at this year’s Institute of Directors East Midlands Awards. The...
Rebranding is a great way to refresh an existing company and connect with new audiences. If rebranding is done effectively it can help keep a company current and ahead of market trends. Your company...
Welcome back to the Trident Monthly round-up! The aim of these monthly posts is to keep you abreast of all the weird and wonderful news and insights to come out of the world of marketing. Every...
Welcome back to the Trident Monthly round-up! The aim of these monthly posts is to keep you abreast of all the weird and wonderful news and insights to come out of the world of marketing. Every...
After a brutal 2018 that forced Facebook to admit it hasn’t got the best reputation when it comes to privacy, Mark Zuckerberg has big plans for the social networking platform in 2019: Facebook is...
Marie Kondo is a Japanese organising consultant and author. Her latest show on Netflix, Tidying Up With Marie Kondo, has everyone inspired and ready to clean up their lives, but can her theories be...
Welcome back to the Trident Monthly round-up! The aim of these monthly posts is to keep you abreast of all the weird and wonderful news and insights to come out of the world of marketing. Every...
With the steady proliferation of digital platforms, traditional media such as print often appears cast aside. Advertisement materials that promote businesses and events can be easily launched on the...
The use of mobile devices like smartphones and tablets has increased rapidly and they have overtaken the desktop as the primary method of accessing the web. With users accessing the Internet via...
Your website is often the single most important aspect of promoting your business. In an ever-evolving digital world, most businesses big or small point audiences in the direction of their website...
It’s long been documented that printed flyers, direct mail, brochures and banners, in the physical world, can create a longer lasting impression than digital communications. Particularly with people...
Welcome back to the Trident Monthly round-up! The aim of these monthly posts is to keep you abreast of all the weird and wonderful news and insights to come out of the world of marketing. Every...
Colour, it’s everywhere, it’s an instant form of communication strong and emotive. In today’s fast-paced world, it’s even more important as first impressions count for so much. At a glance colour...
Welcome back to Trident’s last round-up of the year! This time we will be rounding up the whole year of 2018. As 2018 comes to a close, we’re taking a look back at the world of marketing to remember...
The power of colour Ultimately colour is nothing more than perceptions, and only exist in the minds of those experiencing them. They can have a powerful effect on our emotions. The physiology of...
Look around your desk. How many branded items can you see? I read this whilst browsing the internet the other day. The British Merchandise Association recently commissioned a survey to find out...
Welcome back to the Trident Monthly round-up! The aim of these monthly posts is to keep you abreast of all the weird and wonderful news and insights to come out of the world of marketing. Every...
Logos are everywhere They are on the clothes we wear, on the phones we use, and on the food we buy—we’re surrounded. Some logos are incredibly straightforward others are more complex. Many of us...
Welcome back to the Trident Monthly round-up! The aim of these monthly posts is to keep you abreast of all the weird and wonderful news and insights to come out of the world of marketing. Every...
Welcome back to the Trident Monthly round-up! The aim of these monthly posts is to keep you abreast of all the weird and wonderful news and insights to come out of the world of marketing. Every...
Many businesses don’t realise that promotional products can really help with the branding of your company and can be a great complement to your business. Promotional merchandise, branded with your...
Welcome back to the Trident Monthly round-up! The aim of these monthly posts is to keep you abreast of all the weird and wonderful news and insights to come out of the world of marketing. Every...
Summer 2018 in the UK has been a memorable one. The glorious weather was accompanied by England’s best performing team at a World Cup since Italia 90, (powered by Gareth Southgate’s waistcoat and...
LadBible teamed up with Plastic Oceans to raise awareness amongst the younger generation about the sheer…
It used to be that a one size fits all approach to marketing was the ‘done thing’. One message and creative would be used for each demographic – predominantly because a lot of messaging was done on...
With only 7 Days left to the start of one of the biggest sporting events in the world, we round up what we believe to be the best…
Firstly, integrated marketing is the term used when combining multiple marketing methods to help achieve your objectives. Whether that’s driving traffic to your product/business, raising awareness...
It used to be that a one size fits all approach to marketing was the ‘done thing’. One message and creative would be used for each demographic – predominantly because a lot of messaging was done on...
A lot of businesses use email to drive leads and sales. It’s relatively cheap to reach a huge list, you can quickly monitor what is working and what’s not and change for next time and it can easily...
Brands love to take part in the April fool antics, and this year it was no different. Some brands manage to achieve hilarious results which garner viral engagement, however some completely miss the...
Audience profiling is an essential element to your campaign preparation and ultimately its success. It forms a vital part of your strategic planning which will shape your messaging and creative...
The term “Corporate Social Responsibility” is often associated with the concepts of charitable giving, legal compliance and “ethical” business. We prefer to view it as a broader discipline which...
After three long years, Kellogg’s have planned to re-position Special K in the market focusing on the health benefits of the cereal brand rather than the perceptions of a dieting snack. The heart of...
When YouTube first launched, video was something that was reserved for big brands and big budgets. Now, it’s available to almost anyone, from teenagers in their bedroom to every business across the...
Email is still a widely used tool in the marketer’s toolbox. It’s relatively low cost and if done well can be a great way to influence, persuade and get your clients to convert either by special...
It’s 28 years since the internet was invented, and during that time print has been touted to be coming to the end time and again.
Every year, big brands are keen to maximise their marketing budget, investing huge sums of money into their Christmas advertising campaigns. It has almost become a competition to see who will make...
For me, it’s always been the case that I associate the start of the Christmas period with the iconic advert featuring the Coca-Cola truck more than any other brand. It’s just like the song goes,...
Social media marketing helps to validate your brand. A company’s social media presence, when done correctly…
With more people globally connected online either on their desktop or through mobiles, grabbing the attention of consumers is more competitive than ever before for marketers. The digital space, of...
Is it important to connect with consumers on an emotional level? Shouldn’t we always be trying to create memorable experiences for them? Of course we should. Delighting our audiences is a surefire...
The psychological effects of colours have been studied by scientists for hundreds of years, but you only need to looks at the world around us to see and feel their impact. Every colour provokes a...
So here we are already well into 2017, what will be happening in the graphic design world this year? What new trends will be taking us by storm? Take a sneak peek at the design trends to watch out...
The tradition of businesses sending personalised Christmas cards to their customers has fallen out of favour in recent years. Nonetheless, it isn’t time to give up on Christmas cards and messages...
The six main design principles that apply to any piece of graphic design. The principles of graphic design suggest how a designer can best arrange the various elements of a page layout in connection...
Book a consultation to find out how we can help your business with our Managing Director, Adam.
