What Are the Signs of Good and Bad Web Design?

Are you wondering what constitutes as good or bad web design? The answer would actually be a combination of factors that can make or break (literally!) your business’ website. In this blog post, we’ll take a look at the signs of good and bad web design so you can make sure your site is up to scratch.

Signs of Good Web Design.

  1. Responsive Design:

A responsive design means that your website will look great on any device, from desktop computers to mobile phones and everything in between. This ensures that all visitors have a great experience no matter what device they’re using.

  1. Easy Navigation:

Your website should be easy to navigate so visitors can find what they’re looking for quickly and easily. Make sure there are clear menus and links that lead users to the correct pages without any confusion. The easier to use the better.

  1. Quality Content:

The content on your website should be authentic to your business and engaging so visitors are interested in what you have to say. Also when writing the content for your website, keep in mind what your customer is looking for, and how your services can you help them, rather than, a long “about us” section. Quality content also helps with SEO (search engine optimisation) so your site will rank higher in search results. 

  1. Attractive Visuals:

High-quality visuals such as photographs, illustrations, and videos can help draw people in and keep them engaged with your site for longer periods of time. For next-level visuals, we recommend hiring a photographer to authentically capture what your business is really about.

Signs of Bad Web Design.

  1. Poor Layout:

A poorly laid-out website can be confusing for visitors as it’s hard to find what they’re looking for quickly and easily. Make sure the layout is easy to follow so visitors don’t get lost while browsing your site. 

  1. Outdated Design:

An outdated web design can give the impression that your entire business is dated! Which could turn away potential customers before they even get a chance to learn more about your products/services. If you keep your website up to date with your brand guidelines, it should stay true to your brand but have the wiggle room to stay modern without any big changes.

  1. Slow Loading Times:

Slow loading times can be extremely frustrating for visitors as they wait for pages to load. Which could lead them to leave before they even get a chance to explore further into your site or purchase anything from you! Make sure that when you upload a new image to your website, it is optimised for web use, the biggest culprit of slow loading times is uploading huge photographs. Ask us about which sites you can use to test your site speed.

  1. Too Many Ads:

Having too many ads on your website can be distracting for visitors as they pull focus from your content! Keep ads minimal if possible or at least make sure they are relevant and not intrusive. You could try using affiliate links instead!


When it comes down to it, having a good web design is essential if you want people to take notice of your business online! By keeping an eye out for these signs of good and bad web design, you can ensure that people have a great experience when visiting your site. If you would like improvements on your website (or you are worried that your website has a couple of bad signs) please feel free to contact us or take a look at our maintenance packages.

Get in touch to chat about our award-winning design, print and digital marketing services.

Blog post by Rebecca

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