Do I need Google Reviews on my website? Can it really make a difference? Nowadays, because of the massive popularity of the search engine, having a Google business profile set up is as important a part of business as having a website. It lists:
- Your address.
- A pin on Google Maps.
- Your phone number.
- Business reviews.
- And photos.
Google Reviews can be easily integrated into your site, where your top reviews can be displayed nearby a contact form (influencing 67.7% of purchasing decisions!) to let your potential customer know you’re worth your salt.
Google Reviews are impacted directly by your customers who review you,
It impacts your search results, so then future customers find it easier to find you. Generally, the Google Review algorithm focus’ on three pain points:
- Quantity (how many reviews can you get?)
- Velocity (can you consistently ask for reviews?)
- Diversity (how many different people can review you?)
So the more customers that give you a positive review the better! It’s always a good idea to send them a Google Reviews shortcut and remember to ask!
Is this your way of getting a credibility boost?
Many consumers use Google as the first place they use to check over a business they’ve never purchased from before. Which makes your business’ Google reviews imperative to their decision. However, another key point is that the customers that bypass Google and find you on social media won’t see them unless they are displayed on your website. A surprisingly big industry secret is that you can filter your reviews to 4 star and above when displaying them on your website.
And lastly, if you can’t find the right words to ask your customers for a review, we’ll be happy to help you on your way contact us to find out more about how we can help you add Google Reviews to your website.