As technology continues to evolve, so does the way we interact with websites. In 2023, the criteria for what makes a great website is shifting further into prioritising your potential users. From the user experience to the content, there are several important points that can make your website stand out from your competitors. In this blog post, we’ll explore what makes a great website in 2023. Ask yourself, how you can ensure your website is up to scratch?
User experience (UX) is one of the most important aspects of a website. In 2023, websites will need to be designed with the user in mind. This means creating a website that is easy to navigate, with clear and concise menus and content. When checking over your website, you are more than likely checking at work with that great business-level wifi, but is your website loading at the same speed when you are on your laptop at home? Or even on your mobile? (Check out our blog article on mobile-friendly websites here). When your business’ website is built for fast internet connections, you run the risk of alienating customers who have slow connections or older devices. If you shift your perspective, you can expect your website to be more accessible and, for your users to have an equitable digital experience.
Design is another critical element of a great website. The usual design jargon describes using clean lines, bold colours, and simple typography, but that is just industry talk for, “please don’t make your site congested”. In 2023, websites should be designed with a purpose and shorter user journeys. Prioritising your user’s true needs and designing to signpost them is much more valuable to your business.
Content has always been king when creating a great website. In 2023, websites should be made with a strong focus on quality content. This means writing content that is informative, engaging, and helpful to your users. (Sometimes having content written for you by a copywriter is best!). SEO should work alongside this, when your website is properly and consistently optimised, it makes your website easier to find on search engines by users who are looking for your company.
It seems everyone nowadays has a horror story about getting scammed online or their website being hacked. And with companies quickly adopting two-factor authentication for payments, security is absolutely essential to every website in 2023. Websites should be built with security in mind, using SSL certificates as a given and captchas on your forms to help you against unwanted spam. And most importantly, to give your website the best chance against hackers it should always be kept up to date and be regularly monitored for any potential vulnerabilities or threats.
By following these points, you can ensure that your website will be efficient, easy to use, informative and safe. Trust us! Your customers will thank you for it! If you have any questions or need us to check your website, don’t hesitate to get in touch with us!