Repositioning via a rebrand and new website for law firm

BRM Legal is a firm of solicitors, based in Coventry. They approached Trident to help with their new branding as they felt their old branding was looking tired and dated.

The Background

BRM Legal needed help with building up a strong brand identity and interpreting that into everything- from their website to the business office signage. BRM Legal specialise in property law, personal injury, medical negligence, family law, wills and probate, and immigration; It was important that even though these areas of expertise are serious in tone, the firm comes across both professional and approachable.

Branding and Creative

Our talented design team came up with a few different developments for the client to choose from. After lots of careful consideration, they chose to go with a jade and grey design to appeal to their audiences. 

After developing their striking new branding, this was then used to create various marketing materials including business stationery, through to a new shopfront. This really helped to transform their aesthetics from a retail perspective, this proved crucial in the improvement of passing trade to the solicitors.


After we developed the branding the next stage was the website. We built a new website for BRM Legal, this proved a huge success to the client after it increased their ROI. The BRM website is a fully responsive WordPress site, engaging in terms of content and visuals. Combined with a contemporary sleek design, it showcases the great work BRM Legal provides and how they have helped people. Our client was hugely enthralled with what we achieved and we continue to develop and support BRM Legal in our lasting partnership with have with them.

Nisar Khan

BRM Legal

“Adam and the team were absolutely phenomenal to work with. We will definitely be using them again in the future“n and being able to develop ideas based on what we required. the communication and updating is also excellent.“

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