Laying the digital foundations for a national contractor

JML is an electrical, plumbing, air conditioning and building contractor. They had decided to bring all their services under the branding of “JML-Group” to enable them to cross-sell to their clients and services.

The Background

They got in touch with Trident to help structure this new brand under the umbrella company with the sub-brands of JML Electrical, JML Plumbing, JML Ventilation, JML Air Conditioning and refrigeration. With the new branding complete, we moved on to produce a new website.

Branding and Creative

JML had a colour palette that was used for the sub-brands so this was brought through. However, the entire look and feel for the brand was transformed to be more premium.

The JML branding concept focuses on using the lines of the letters within the logo, giving a clean yet minimal method to separate the different sections within the business. In turn this creates a more premium, cleaner, elegant and professional profile that showcases the real personality and beliefs of the company.


After doing some competitor analysis we noticed that there was a real opportunity in the market for a sleek website that would elevate JML against their competition. We designed an engaging site with a great user experience that would allow their audience to find the information they needed quickly and then arrange a consultation.

The JML website is a responsive website which utilises the latest web technologies. Combined with a smooth design, it showcases the great work JML provides and how they work with some great brands, so we showcased the logos of the brands they worked with and then some additional case studies to demonstrate a portfolio of their quality work.

We harness creativity and technology to get results for start-ups to large multinationals.
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